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Slider Archive


August Brings Stall in Existing-Home Sales

Following three straight months of gains, existing-home sales dipped in August despite slowing price growth and a positive turnaround in the share of sales to first-time buyers, according to the National Association ...


For 69 Percent of Renters, Location Is a Decision-Maker

It may surprise some housing professionals to know that when it comes to renting, location—not price or size—seems to be the major decision-maker. This news comes from For Rent Media Solutions' recently released white paper, Engaging Today’s Consumer: The Modern Apartment ...


Millennials and the New American Dream

A survey conducted exclusively among millennials as part of the Responsive Home project—a venture between BUILDER magazine and Pardee Homes to design, build and sell the ideal home for 21st century buyers – identifies the driving factors behind new age home buying habits and de-bunks millennial ...


How U.S. Monetary Policy Influences Mortgage Rates

“Mortgage rates are at near-historic lows.” “Lock now before the Fed raises interest rates.” When your clients are in the market for a mortgage, they may be hearing these messages often with little or no idea how ...


Trending: More Favorable to Buy than Rent

The latest national housing market index produced by Florida Atlantic University and Florida International University faculty indicates the country as a whole is moving deeper into buy territory, as owning a home is expected to produce greater wealth, on average, than renting. ...


Fed Offers Buyers a Short-Term Reprieve, but Mortgage Rates May Rise before December

Home buyers were granted a bit more time to lock in today’s incredibly low mortgage rates before the era of low interest rates ends with the Fed’s decision to postpone raising its short-term target rate.  However the move by the Fed just substantially ...


Finally: Foreclosure Activity Decreases 6 Percent Following Five Consecutive Months of Increases

Data from the recently released August 2015 U.S. Foreclosure Market Report™ shows a total of 109,561 U.S. properties with foreclosure filings — default notices, scheduled auctions and bank repossessions — in August, down 12 percent from the previous month and down 6 percent from a ...


Positive Consumer Spending, Growth to Offset Recent Market Volatility

Continued positive consumer spending and other solid domestic fundamentals are expected to offset recent market volatility and support modest improvement in U.S. economic growth in the second half of the year, according to Fannie Mae’s Economic & Strategic Research (ESR) ...


Four New Facebook Advertising Features That Will Boost Your Business

With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd. ...


The Importance of Client Relations: Then, Now, and Always

At Better Homes and Gardens® Real Estate we constantly draw inspiration to Be Better® from our own network. Recently I had the opportunity to listen to John Baker, an industry veteran from Better Homes and Gardens Real Estate Metro Brokers, about his thoughts ...


Attributes of a Professional Negotiator

Negotiation is one of the most important skills a real estate agent can possess. Being the best professional you can be and providing the best service possible is vital to achieving a happy outcome—and generating referrals—but negotiating well isn’t ...


Ask the Expert: How Can You Become Indispensable?

Today's “Ask the Expert” column features Lance Malcolm, Chief Operating Officer with Contractor Connection. ...


Fed Decision Could Raise Mortgage Payments 6 Percent; and Out Price Potential First-Time Home Buyers in Certain Markets

This Thursday’s Fed interest rate decision may mark the end of a seven-year era of incredibly low mortgage rates and corresponding high affordability in housing. ...


Economic Outlook and Forecast: Jobs, Inventory, Mortgage Rates and Inflation

Economic growth mildly contracted in the first quarter of 2015, but will pick up in the second quarter and second half of the year. For the year as a whole, GDP will expand at 2.1 percent: not a bad number, but not great. ...


Mobile Enable Your Traditional Marketing: Yard Signs & Riders

In this newest Mobile Moment series we will be discussing a variety of ways you can mobile-enable your traditional marketing efforts. Taking your marketing tactics into the mobile age will help you reach new audiences while ...


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