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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Territory Management: Skills for Sales Success: Part Eight.
ACE: Purchase Reverse Mortgage Course.
Bundle 3: CIPS Institute (US Version).

Slider Archive


Empty Nesters Making Better Financial Decisions

When marketing to a specific group of people (whether it be dictated by age or lifestyle), sales reps tend to follow stereotypes and “common knowledge” regarding their audience. It makes sense to do so. However, these rules and ideals regarding various demographics ...


Summer Starts with Home Sales Heating Up

For the 4th month in a row, June home sales rose higher than sales in the previous month, according to the June RE/MAX National Housing Report released this week. Closed Transactions in June were 4.5 percent higher than May transactions, and 1.95 ...


67 Percent of Consumers Plan Home Improvements in the Next Six Months: Survey

Nationally, 67 percent of consumers plan home renovations within the next six months, according to the latest realtor.com® Home Improvement Survey. ...


Combat Writer’s Block with These Blog Topic Generators

Puppy worshipers, Mustang aficionados, One Tree Hill fangirls (anyone?) – the bloggers of yesteryear were diary keepers, niche experts and devoted followers. Special interest blogging, while still popular, paved the way for today’s business blog, which is now a standard marketing endeavor ...


30-Year Fixed Mortgage Rates Hold Steady

The 30-year fixed mortgage rate on Zillow(R) Mortgage Marketplace is currently 4.05 percent, up two basis points from this time last week. The 30-year fixed mortgage rate hovered between 4.02 and 4.08 percent for the majority of the week, dropping below 4 ...


An Island in the Sun: The Dream of Buying Paradise

We’ve all been there: trapped at your desk on the gloomiest of days. In diva-esque fashion, the sun refuses to come out of its dressing room.  Is it just me, or are the colors in most offices downright dismal, not to mention ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


How to Host a Successful Twitter Chat

Whether you want to establish yourself as an expert in your field, or simply connect with your followers, holding a Twitter chat is a great way to interact with your community. ...


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Ask the Expert: What are the Top Online Real Estate Marketing Tools?

Q: What online marketing tools should real estate professionals add to the mix in order to successfully grow their business? ...


The Economic Impact of the Affordable Housing Credit

In addition to ensuring the supply of affordable rental housing, the Low-Income Housing Tax Credit (LIHTC) supports jobs and provides benefits to the economy, reports the National Association of Home Builders (NAHB). Using the NAHB economic impact model of home building, revised ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Who Moved My Real Estate Market? Trends in the New-homes Arena Offer Great Opportunities

After years of record-low housing production, builders across the nation are gearing up and bringing homebuilding back to life. Building on an inventory of lots purchased during the recession, new-home construction is helping to offset low housing inventory, increasing buyer interest in ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


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