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Ask the Expert: How Can I Market to Retirees Settling Abroad?

This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will ...


NAR’s Broker Tip of the Month: Education Can Equal Success for REALTORS®

Education is an investment in which the individual decision to acquire a higher education depends on the probability of higher future earnings potential. The economic benefit of higher education has societal implications as well, since a productive population affects the aggregate economic ...


What It Takes to Be Number One

I get asked this question at least once a week at events and on coaching calls: “What does it take to be No. 1?” As we strive for excellence in our business and in our lives, the road to becoming No. 1 ...


New Housing Report Reveals Healthier National Market

Nationally, the number of single-family homes for sale and their prices continue to rise—revealing a healthier real estate marketplace than a year ago and strong seller confidence, according to the April 2014 National Housing Trend Report released today by realtor.com®, a leader in ...


Adding Value to Real Estate Transactions through Relationship Building

For real estate professionals Gifford and Trish Dudley, a husband and wife team with Coldwell Banker Residential Brokerage in Highlands Ranch, Colo., success begins with building solid relationships. Never underestimating the value of a good relationship, the Dudleys note that the most ...


Led by Multifamily, Improvement Seen in All Commercial Real Estate Sectors

The outlook for all of the major commercial real estate sectors is slightly improving despite disappointing economic growth during the first quarter of 2014, according to the National Association of REALTORS® quarterly commercial real estate forecast. ...


Home Prices Growing at Slower Pace

Home price growth across the U.S. is continuing at a slower pace, according to a recently released Case-Shiller home price report. ...


Buyers and Sellers See Spring Buying Season Blooming into Summer: Survey

Prudential Real Estate, an HSF Affiliates LLC real estate brokerage network, recently released the results of its first quarter Consumer Outlook Survey indicating that consumers’ perception of the residential real estate market is increasingly positive. And, following a long, tough winter, consumers ...


Fixed Mortgage Rates Near Seven Month Low

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates moving lower for the fourth consecutive week with fixed mortgage rates hitting new lows for this year. ...


Ask the Expert: What Are the Most Important Risk Management Practices?

The following Ask the Expert column features Michael Ryder, the National Program Director for Specialty Programs with Norman-Spencer Agency, Inc. ...


RREIN Champions: Content and Information Help Brokers Recruit and Retain

No matter how much “curb appeal” a real estate office has, its workforce is its lifeblood. As top agents in hot markets look to local firms as they consider transitioning to that “dream team,” assessing the tools a firm provides to help ...


Tax Reform May Impact Real Estate, but Not Quite Yet

Tax reform that would affect real estate has been the talk of the industry recently, and we can expect the conversation to gain steam as we move toward 2015. Like it or not, these discussions are going to impact how we do ...


How to Use Social Media the RIGHT Way

Real estate marketers often miss the simple fact that social networks are the first platforms that are actually a two-way conversation and therefore are the perfect places to invest time and money. ...


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