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Serving Green Homebuyers

At some point, chances are your agents will encounter buyers who want a home with eco-friendly features. These “green buyers” are likely to seek a variety of benefits from green homes, primarily within three areas: energy efficiency, health, and sustainability. Recognizing the ...


Housing as a Job Creator – Congressional Testimony

Recently, NAHB economist Robert Dietz testified before the Economic Policy Subcommittee of the Senate Banking Committee on housing issues and the economics of home building as a job creator. ...


Realtor.com® Champions Accuracy for Consumers with Integrated Advertising Campaign

Accuracy in residential listings is so vital to home buyers that premier online listing service realtor.com® today is launching a national advertising campaign, Accuracy Matters, to educate consumers about the importance of relying on realtor.com® to provide them the most accurate U.S. ...


Baby Got Feedback

Everyone is asking for my feedback these days. I’d take that as a compliment in some circumstances, like a colleague asking my opinion on a project, but I’m getting solicited by some unlikely folks as of late and it’s making me a ...


Consumer Optimism Toward Housing Continues Gradual Climb

Americans’ outlook toward the housing market continued to improve in April, perhaps foreshadowing an increase in housing activity in the coming months, according to results from Fannie Mae’s April 2014 National Housing Survey. The share of respondents who believe now is a ...


No Time for Retirement: Two Agents Selling Homes into Their 90s

(MCT)—At 91 years old, real estate agent Claire Abrams has a time-tested strategy for selling homes. ...


Power Broker Forum Zeroes in on Profitability

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Making Leads Count

Leads are the cornerstone in establishing a successful real estate career. While many real estate professionals have their own system in place for obtaining leads—many of them utilizing Homes.com—getting them is just the tip of the iceberg. It’s how you act on ...


All-Cash Sales Up while Distressed Sales and Investors Decline

Analysis of data collected for the Realtors® Confidence Index shows the market share of all-cash purchases is on the rise, despite declines in distressed sales and investor activity, according to the National Association of Realtors®. ...


A Closer Look at Inflation and Its Effect on Mortgage Rates

The current inflation rate is not worrisome, but is always worth a close look. Any surprise uptick in inflation automatically pushes up mortgage rates. ...


Listing Presentations: Leaving a Lasting Impression

You know that old saying, “You only have once chance to make a first impression”? It could not be truer in the real estate market. With competition in the marketplace being fierce, it’s critical that you make a lasting impression on prospects the very first time. During a listing presentation, ...


Advocating for Our Future

In an era in which many associations see a diminishing role, the National Association of REALTORS® (NAR) is moving in the opposite direction. As it evolves, NAR continues to live by one overarching credo: advocacy. ...


Concentration of Single-Family Housing 2005 to 2012

In a series of posts, NAHB examined key housing statistics from the 2012 American Community Survey (ACS) for metro areas in the United States. One statistic that drew interest was the share of homeowners living in single-family detached housing. This post expands that analysis by looking at ...


Real Estate Is a Better Investment than Gold

Almost every day, I hear advertisements about buying gold because it is such a great investment. As I have heard these claims, I have wondered how real estate stacks up to gold as an investment. ...


REALTORS® Report Positive Outlook in Commercial Market

REALTORS® who practice commercial real estate reported an increase in sales transaction volume and medium gross annual income last year, according to the 2014 National Association of REALTORS® Commercial Member Profile. ...


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