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Slider Archive


Then and Now: Living Arrangements in American Households

Revisiting population data, the U.S. Census Bureau recently zeroed in on the living arrangements of adults over the last 40-plus years. Notably, the majority of adults in both 1970 and 2014 shared a household with a spouse. But if trends bear out, the ...


10 Tips for Handling a Hoarder’s Home

If you find yourself handling the buying or selling of a hoarder’s home, you might feel like you’ve landed in an episode of the reality TV show “Hoarders: Family Secrets.” Chances are, you’ll encounter many of the same issues that pop up on ...


Edging Out the Competition: Why Resort and Second-Home Property Specialists are Taking Over Their Markets

As a real estate agent, it’s important to excel in your field. But with a market that fluctuates with every passing season, shining in a specialized area will not only help you stand out, it will also allow you to eclipse the competition. ...


Are You Reconsidering Developer/New Construction Marketing?

Resales have seen a great comeback, and new construction is particularly hot of late. A lot of brokers are re-considering developer/new construction marketing as a way to expand their offerings and increase revenue. However, as I talk to many brokers who were very ...


Periscope: Are You Ready to Redefine Your Marketing Strategy?

If you’re a real estate agent wanting to target millennials, you need to be active on social media and you need to be tech savvy. Even if you aren’t specifically targeting millennials, an advanced knowledge of technology will help leaps and bounds as ...


Broker Superstars Show How to Make It Big in Real Estate

At the now sold-out RISMedia’s Real Estate CEO Exchange this September, a blockbuster line-up of some of real estate’s most successful brokerage leaders – led by acclaimed coaching expert Dermot Buffini - will reveal the many facets of what it takes to ...


Want Success? Do What Elite Producers Do

In late April, a group of nearly 200 RE/MAX top producers came together in Arizona for two days of learning, networking and exchanging great ideas. Although they brought unique perspectives to the table, they shared a common thread: being wildly successful (each topping ...


Using Technology to Streamline the Real Estate Transaction

It’s no secret that technology has profoundly changed the way we do business. ...


How to Win Back Google’s Love

Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because ...


MLS, Industry Executives Discuss State of the MLS and Data Sharing

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) recently convened a roundtable of industry experts on the topic of the Multiple Listing Service and data management issues. The highlights of the roundtable are outlined in a new whitepaper issued by the Center for California Real ...


Mortgage Rates Move Lower

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing fixed mortgage rates reversing course once again and moving lower amid mixed economic and housing data. ...


Three Must-Haves to Recruit Millennial Agents

As a generation expected to surpass the number of baby boomers in the U.S., millennials are a target audience for businesses and advertisers. Known for being career-driven, educated, and progressive individuals, millennials are clearly making their dent in the workforce. ...


Upping the Ante with Mobile Marketing

When transportation industry vet Maury Westerdale retired from Ford in the early ’90s, he invested in a storage facility and discovered the benefit of having a rental truck program as part of his business. ...


Existing-Home Sales Rise in June as Home Prices Surpass July 2006 Peak

Existing-home sales increased in June to their highest pace in over eight years, while the cumulative effect of rising demand and limited supply helped push the national median sales price to an all-time high, according to the National Association of REALTORS®. All major regions ...


Maximizing Real Estate Marketing with Social Media

For over 10 years, people have been pioneering new techniques and succeeding via social media. In fact, it seems almost every day there is a new article with advice for using social media to market your business. It’s time to accept it, social ...


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