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RISMedia’s Next Agent Webinar: Secrets of Systematized Success

In real estate, the difference between failure and success is consistency. Join us and moderator Verl Workman in our next installment of RISMedia's Agent Webinar Series, The Secrets of Systematized Success, where we'll discuss the nuts and bolts of the methods two leading ...


Reaching the Right Consumers at the Right Time

In the real estate industry, timing is critical. According to NAR, an average buyer spends 10 weeks searching for a new home, two weeks shorter than the previous year. Because of this, reaching these consumers at the right time has ...


Attract Millennial Homebuyers with Your City’s Unique Features

Millennials are looking to buy real estate in full force. Born between 1981 and 2000, this young group now comprises the largest group of buyers at 32 percent of recent homebuyers, according to NAR. They are flocking to urban areas, specifically cities ...


New Measures Should Ease Access to Credit

The National Association of REALTORS® (NAR) has long been advocating for measures to reduce the cost of credit to consumers and increase the number of first-time homebuyers. In the past two months, the Administration has announced new policy ...


NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent

Despite the economic and financial challenges young adults have braved since the recession, the millennial generation represented the largest share of recent buyers, according to the 2015 National Association of REALTORS® Home Buyer and Seller Generational Trends study, which evaluates ...


Survey: Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC recently released a survey uncovering what smart features home buyers are looking for when purchasing a ...


Best Normcore Neighborhoods to Buy an Unpretentious Home

Those counting on millennial buyers to rescue the housing market should be aware of the nascent normcore trend among that generation. The word normcore may sound fake, but a quick Internet search will show you that normcore is for real. ...


Harvard Study Says Remodeling Outpacing Real Estate Spending

In the aftermath of the Great Recession, your RIS Consumer Confidant recently learned that the U.S. home improvement industry is faring much better than the broader housing market, according to a new report from the Joint Center for Housing Studies of Harvard University. ...


Consumers Increasingly Optimistic about Economy, Housing

Amid continued strengthening in employment, consumer optimism toward the economy is growing and appears to be contributing to further improvement in overall housing sentiment, according to results from Fannie Mae's February 2015 National Housing Survey™. ...


Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer

Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively. ...


Foot Traffic Points to a Strong Spring in 2015

For several years, NAR Research has tracked foot traffic as a means of predicting housing activity in subsequent months. This data provides valuable insights about future trends and points to a robust spring market. ...


Digital Natives: Courting Millennials on Their Terms

While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re bringing ...


3 Ways to Serve Multigenerational Clients

With aging grandparents on the rise and adult children returning home from college, multigenerational living becoming more prevalent. In 2012, a record 57 million Americans lived in multigenerational households, double the number from 1980. And the trend continues to rise. ...


7 Keys to Team Development and Success

Being a phenomenal leader isn’t about the leader—it’s about the team. Being driven, capable and focused isn’t always enough. To create a successful and innovative real estate team, you need to be flexible and able to collaborate with team members ...


NAR and REALTORS® Federal Credit Union Offer Credit Card as New Benefit for REALTORS®

National Association of REALTORS® members now have access to an additional benefit through a new choice for credit—an official REALTOR® credit card. The credit program, available to current and new members of the REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, ...


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