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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
ACE: Purchase Reverse Mortgage Course.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (Non-US Version).

Slider Archive


4 Tips for Successful Facebook Business Pages

Unfortunately, social media’s only constant is that it’s always changing. Over the past few years, Facebook has made it harder and harder to drive business value from your business page. Many brokers and agents accurately wonder if it is even worthwhile to have ...


Idea Exchange Council Comes Together with Common Goal of Raising the Caliber of the Real Estate Industry

Two times per year, at NAR’s major meetings, the idea exchange council for brokers comes together to share broker challenges, ideas and solutions. ...


Your Real Estate Referral Business Is Bigger Than You Think

Referrals are an integral part of the equation when it comes to the success of real estate professionals. However, the traditional outbound real estate referral process is challenging and stressful. ...


Will a Bad Court Decision in California Be Followed in Other States?

Say what you want about California: a state with a dysfunctional state government and/or political climate, a very litigious state, or a state having high tax rates and real estate prices. Yet despite these issues, California ...


Broad-based Slowdown for Home Prices: Case-Shiller

S&P Dow Jones Indices released Tuesday the September 2014 index data for the S&P/Case-Shiller Home Price Indices, a leading measure of U.S. home prices. Results show that home prices continue to decelerate. The 10-City Composite gained 4.8% year-over-year, down from ...


Trash-Into-Treasure Relationship Management

In today’s real estate world, we all receive a LOT of marketing in the form of blast emails, postcards, and other types of mailers. Most of us probably hit the Delete key or toss those mailers in the trash without even looking at ...


Commercial Real Estate Demand Is Holding Steady despite Overseas Concerns

Despite a slowing global economy, forward economic momentum in the U.S. should keep commercial real estate activity on firmer footing, according to the National Association of REALTORS® quarterly commercial real estate forecast. ...


2014 NAR Conference and Expo: The Brokerage of the Future

Like many of you, we had the pleasure of attending the National Association of REALTORS® annual conference in New Orleans. On the trade show floor, we got to see the latest ideas and technologies that will drive the future of real estate – and ...


Improved Home Sales Predicted for 2015, despite Remaining Hurdles

Existing home sales and home prices are expected to rise next year, according to an economic forecast presented by Lawrence Yun, chief economist for the National Association of REALTORS®, and Mel Watt, director of the Federal Housing Finance Agency at a residential real ...


Millennials: Growth and Opportunity

When the U.S. Census Bureau announced earlier this year that only 36 percent of Americans under the age of 35 own a home (the lowest level since the early 1980s), it was easy to jump to the conclusion that the absence of the ...


Running Full-Speed Ahead for REALTORS®: Chris Polychron Takes the Helm as NAR 2014 President-Elect

When Chris Polychron speaks to his fellow members of the National Association of REALTORS® (NAR), he sometimes turns his back to the audience and holds up a mirror in front of him. This is Polychron’s way of letting the membership know that he ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Case Studies from Smart Real Estate Pros That Are Helping, Not Selling

Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want.  We defined the three driving ...


Existing-Home Sales Rise in October, First Year-Over-Year Increase since October 2013

Existing-home sales rose in October for the second straight month and are now above year-over-year levels for the first time in a year, according to the National Association of Realtors®. ...


Power Teams: The Estridge Group Leads by the Golden Rule

With 37 years of real estate prowess under her belt, Melinda Estridge, believes success is predicated on providing outstanding service that builds solid relationships. By forging these solid alliances, the referrals and business comes naturally so you’re not spending as much time ...


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