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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (US Version).

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3 Tips to Reignite Your Fire to Succeed

Inspiration is an important part of achieving success. It’s what drives you to show up and give your best every day. It provides perspective during challenging times when you’re most susceptible to drifting. Most importantly, it reignites your fire to thrive when you ...


Changing the Industry One Brokerage and Agent at a Time

Gone are the days when real estate professionals could simply throw together a website and plaster their headshot on every billboard and bench in town in order to entice prospective buyers to do business with them. ...


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


May Housing Starts Highlight Strong Demand

Recently reported May housing starts showed an 11.1 percent drop in new home construction nationally, falling to a seasonally-adjusted annual rate of 1.036 million units. The drop from elevated April results was broad, with a 5.4 ...


Ask the Expert: How Can Homeowners Encourage Pool Safety?

Today's “Ask the Expert” column features Charles Furlough, Vice President of Field Operations with Pillar To Post Home Inspectors. www.pillartopost.com ...


REALTORS® Report Heightened Commercial Success

Commercial real estate markets are improving with REALTORS® specializing in commercial real estate reporting an increase in annual gross income, the number of sales transactions and sales volume, according to the 2015 National Association of ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Teams, Telecom & Listing Data: 5 Things Every Team Needs to Know about New Phone Technology

Mark Z, team leader of MARK Z. Home Selling Team Inc. with Keller Williams Realty in the Detroit metro area, heads one of America’s top-producing teams. His team expects to close more than 500 transactions this year. ...


Household Economic Well-Being: U.S. Households Increasingly Optimistic

According to a Federal Reserve analysis, U.S. households surveyed during October 2014 reported only modest improvements with respect to economic well-being but felt increasingly optimistic about the future. ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


Tell Millennials What They Want to Hear: Five Tips for Communicating with Millennial Clients

Millennials, defined as people born between 1981 and 1997, grew up with access to cable television, computers, cell phones, and later on, iPods and laptops on which they could surf the web 24/7. By the time this generation reached adulthood, they had seen ...


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