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The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
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Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
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Ask the Expert: How Can Homeowners Encourage Pool Safety?

Today's “Ask the Expert” column features Charles Furlough, Vice President of Field Operations with Pillar To Post Home Inspectors. www.pillartopost.com ...


REALTORS® Report Heightened Commercial Success

Commercial real estate markets are improving with REALTORS® specializing in commercial real estate reporting an increase in annual gross income, the number of sales transactions and sales volume, according to the 2015 National Association of ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Teams, Telecom & Listing Data: 5 Things Every Team Needs to Know about New Phone Technology

Mark Z, team leader of MARK Z. Home Selling Team Inc. with Keller Williams Realty in the Detroit metro area, heads one of America’s top-producing teams. His team expects to close more than 500 transactions this year. ...


Household Economic Well-Being: U.S. Households Increasingly Optimistic

According to a Federal Reserve analysis, U.S. households surveyed during October 2014 reported only modest improvements with respect to economic well-being but felt increasingly optimistic about the future. ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


Tell Millennials What They Want to Hear: Five Tips for Communicating with Millennial Clients

Millennials, defined as people born between 1981 and 1997, grew up with access to cable television, computers, cell phones, and later on, iPods and laptops on which they could surf the web 24/7. By the time this generation reached adulthood, they had seen ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives.  This article focuses on the conversion of those leads.  It is very important to remember that you only ...


Housing in 2030: Renter Rate Rises, Homeownership Tumbles

As the recovery makes headway, housing patterns in the future are expected to shift significantly to accommodate an exploding renter population, according to a recent report by the Urban Institute, “Headship and Homeownership: What Does the Future Hold?” Between 2010 and 2030—the year ...


Gap between Homeowner and Appraiser Home Value Opinion Continues to Widen

Detroit-based Quicken Loans recently reported the difference between appraiser and homeowner perceptions continued to increase for the fourth consecutive month in May. Appraiser opinions of home values were 1.15 percent lower than homeowner estimates, according to Quicken Loans’ national Home Price Perception Index ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


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