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It’s “Write a Business Plan” Month: How to Include Your Marketing Strategy

In real estate, there is an unspoken rule of thumb that 10 percent of your budget be allocated for marketing. Today’s real estate professional needs a plan and strategy around how to best put that money to work for your business. The ...


Does ‘Klout’ Matter?

Social networks have given us an online voice—a way to tell the world whatever we want in an instant. But, figuring out how to use that voice effectively is key to managing your online brand. You can post information constantly, but if ...


The Top 10 Stories You Loved in 2013

What sparked your interest this past year? Here is a look at the top 10 most-read stories of 2013 on rismedia.com: ...


Prosper in the New Year: Give Buyers What They Need

It’s a new year, and our real estate market has experienced some changes. The 2013 National Association of REALTORS® (NAR) Profile of Home Buyers and Sellers reveals trends of stringent credit standards and tightened inventory, but the desire to own a home ...


Resolution: Make Your Content Experience Work for Your Future Buyer

As we begin a new year, no doubt you are experiencing new hopes, wishes, and dreams when it comes to getting the most out of your web presence. The blank slate of a January calendar is a refreshing chance to hit the ...


Marketing Tactics to Integrate in 2014, Part 1: Mobile Marketing

As we look ahead to what’s in store for real estate professionals in 2014, Homes.com has compiled a list of 14 marketing tactics to grow your real estate business in the New Year. Part one will examine mobile marketing, with ...


Ask the Expert: How Can I Serve the Needs of Today’s Buyers?

Today's 'Ask the Expert' column features Matt Vernon, Home Loan Sales Executive with Bank of America. ...


Generation Next

Millennials. This one word brings with it a lot of clout. It represents an entire generation that has and continues to change the way most industries do business, and real estate is no exception. For many, this generation is intimidating. At nearly ...


Pending Home Sales Edge Up in November

Pending home sales stabilized in November with a slight gain, according to the National Association of REALTORS®. Monthly increases in the South and West offset declines in the Northeast and Midwest. ...


12 Steps for Growing Your Real Estate Brokerage

Like most businesses in the real estate industry, brokerages must grow at a rate in sync with or even ahead of the communities they serve in order to prosper and profit. ...


Rates on New Home Loans Join Downward Trend

On Christmas Eve, the Federal Housing Finance Agency (FHFA) reported a 10 basis point decline in mortgage interest rates for the month of November. Data from FHFA’s Monthly Interest Rate Survey (MIRS) cover conventional single-family mortgages and distinguish whether the loans are ...


New-Home Sales Post Solid Numbers in November

Sales of newly built, single-family homes declined 2.1 percent to a seasonally adjusted annual rate of 464,000 units in November from an upwardly revised strong pace of 474,000 units in the previous month, according to data released recently by the U.S. Department ...


Fixed Mortgage Rates Little Changed at Year-End

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates little changed as we head into the final days of the year. ...


Do You Beat the “Five-Minute Rule” for Leads?

Did you know you are 100 times more likely to connect with a lead if you call within five minutes rather than 30 minutes? This groundbreaking statistic from a researcher at MIT* only proves the point many of us already know: internet ...


Senate Finance Staff Discussion Draft: Energy Tax Incentives

Last week saw the release of yet another discussion draft from the staff of the Senate Finance Committee concerning tax reform. Following draft proposals concerning depreciation/accounting and other business expenses (such as advertising), the most recent draft proposes changes to the tax ...


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