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Ask the Expert: How Can Agents Attract Single Female Clients?

Today's “Ask the Expert” column features Kathy Cummings, Senior Vice President, Consumer Education and Consulting Executive for Bank of America Home Loans. ...


What I Would Do If I Were Starting a Brokerage in Today’s Market

I know what I would do if I were starting a brokerage today, and there are three areas I wouldn’t ignore as a real estate broker in a consumer-focused market. ...


REALTOR® University Provides Credible Research When Facts Matter

It is widely known that the National Association of REALTORS® (NAR) conducts industry research, but did you know that another resource for independent, practical, and applied research is REALTOR® University’s Richard J. Rosenthal Center for Real Estate Studies? The Rosenthal Center for ...


Mortgage Rates Inch further Down

Freddie Mac recently released the results of its Primary Mortgage Market Survey® showing average fixed mortgage rates moving down again across the board. Average fixed rates that continue to run below four percent will help keep affordability high for those ...


Ask the Expert: What Is Social Media’s Most Valuable Metric?

Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and comments and focus on this social media metric instead. ...


Are Drones the Next Big Thing in Real Estate?

Earlier this month, Homes.com published a new report about the FAA’s updated regulations on the use of drones in real estate marketing, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. ...


3 Trends Set for This Year’s Spring Market

As the temperatures get warmer, and we inch closer to spring, the spring real estate market is getting ready to bloom. For real estate professionals, that means an increase in listings, open houses and (hopefully!) closings. If you’re not ready for ...


How Does the Color of Your Home Affect Buyers?

It’s no secret that color is crucial when marketing a product. In fact, consumers come to a subconscious conclusion about a product within 90 seconds of viewing, and much of that judgment (62-90 percent) is based solely on color, according to the Institute ...


Home Price Appreciation Outpaces Wage Growth in 76 Percent of Markets

RealtyTrac® recently released an analysis of wage growth and home price appreciation during the U.S. housing recovery of the past two years that found home price appreciation has outpaced wage growth in 76 percent of U.S. housing markets during ...


Report: Positive Housing Momentum Stalls

Freddie Mac recently released its updated Multi-Indicator Market Index® (MiMi®) showing that the U.S. housing market experienced some winter doldrums. While an improving labor market and attractive mortgage rates continue to promise a strong spring homebuying season, housing market stability stumbled ...


Mortgage Applications Rise 9.5 Percent

Mortgage applications increased 9.5 percent from one week earlier, according to data from the Mortgage Bankers Association's (MBA) Weekly Mortgage Applications Survey for the week ending March 20, 2015. ...


February New-Home Sales Highest in Seven Years

Builders signed contracts on more homes in February 2015 than any time since early 2008 according to the Census Bureau and HUD. February seasonally-adjusted annual new home sales topped out at 539,000, ...


Ask the Expert: Why Are Real Estate Training and Education So Important?

Today's “Ask the Expert” column features Ginni Field, Vice President of Leadership Development with Engel & Völkers. ...


Existing Home Sales Increase but Overall Market Continues to Underperform

While existing-home sales inched up a slim 1.2 percent in February, the National Association of REALTORS® recently reported that constrained inventory levels pushed price growth to its fastest pace in a year. ...


Underwater Homeowners Sink Deeper, Even as Home Values Rise

Owners of homes at the bottom of the market are trapped underwater on their mortgages even as the real estate market continues to recover, according to the fourth quarter Zillow® Negative Equity Report. That’s because low-endhomes—the most likely to be upside-down—are losing value. ...


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