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A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Accredited Buyer's Representative.
BPOs: The Agent's Role in the Valuation Process.

Slider Archive


Tell Millennials What They Want to Hear: Five Tips for Communicating with Millennial Clients

Millennials, defined as people born between 1981 and 1997, grew up with access to cable television, computers, cell phones, and later on, iPods and laptops on which they could surf the web 24/7. By the time this generation reached adulthood, they had seen ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives.  This article focuses on the conversion of those leads.  It is very important to remember that you only ...


Housing in 2030: Renter Rate Rises, Homeownership Tumbles

As the recovery makes headway, housing patterns in the future are expected to shift significantly to accommodate an exploding renter population, according to a recent report by the Urban Institute, “Headship and Homeownership: What Does the Future Hold?” Between 2010 and 2030—the year ...


Gap between Homeowner and Appraiser Home Value Opinion Continues to Widen

Detroit-based Quicken Loans recently reported the difference between appraiser and homeowner perceptions continued to increase for the fourth consecutive month in May. Appraiser opinions of home values were 1.15 percent lower than homeowner estimates, according to Quicken Loans’ national Home Price Perception Index ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


Are You Missing Opportunities with Foreign Buyers?

Recently, USA Today reported on the influx of foreign real estate buyers in Miami. Since I live in Miami I'm seeing this first hand. But it’s the same story in New York, Los Angeles, Houston, San Francisco, Vancouver, Toronto, ...


Five Reasons Why Most American Homes Will Go Solar

Solar power is finally entering the residential real estate mainstream in America after years in the wilderness. The heady growth conjures up images of solar rooftop panels sprouting up as a common sight from West Coast to East Coast and points ...


Managing Social Media for Maximum ROI

Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. ...


Americans’ Housing Optimism Gains More Momentum

Consumer attitudes about the housing market showed marked improvement last month, strengthening the case for a lift in housing activity this year, according to results from Fannie Mae's May 2015 National Housing Survey™. In line with the positive May jobs report—which showed an ...


How the May Job Report Is Good for Housing

Recent news regarding employment rates has housing professionals breathing a sigh of relief. Friday's May Jobs Report reported that employers added a plush 280,000 jobs last month, which hints that there will be no slowdown in job growth anytime soon. ...


Mortgage Rates Remain High

Freddie Mac recently released the results of its  Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates remaining near their highest level of the year. ...


New Disclosure Forms May Alter Contracts

Major changes are coming to real estate transactions. Starting on August 1, any transaction involving a mortgage will use the new disclosure forms created by the Consumer Financial Protection Bureau (CFPB). NAR has compiled a lot of information on this topic at www.realtor.org/respa, ...


3 More ‘Tried and True’ Lead Generation Techniques from Tom Ferry

Lead generation is arguably the most important facet in the real estate industry. An agent’s ability to convert prospects into clients and generate new leads could be the difference between a top-tier business and a struggling one. A solid lead generation ...


Real Estate Community Reacts to CFPB TRID ‘Sensitivity’ Announcement

Recently, the Consumer Financial Protection Bureau (CFPB) made an announcement regarding 'sensitivity' to those companies making a good-faith effort to comply with the 1,888 pages of TILA-RESPA Integrated Disclosure (TRID) regulation. The announcement stirred up quite a response from the mortgage-lending community, both ...


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