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Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page

As a real estate professional, you have a busy schedule. So having to carve out additional time to manage another social media channel may seem unappealing. However, Homes.com has found that building a LinkedIn Company page is a truly ...


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


What Buyers Really Want: What Does the Data Tell Us?

If data is the currency of the new economy, then the National Association of REALTORS® is flush with it, based on the recent release of the National Association of REALTORS® Profile of Home Buyers and Sellers 2012. This annual survey of ...


Home Prices Continue to Soar in May – REALTORS® Use Latest Stats to Inform Consumers Real Estate Is Back

Data through May 2013, released this week by S&P Dow Jones Indices for its S&P/Case-Shiller Home Price Indices, a leading measure of U.S. home prices, showed increases of 2.5% and 2.4% for the 10- and 20-City Composites in May versus April. ...


Realtor.com® Back to School Survey Finds School Boundaries Play Major Role in Home Buying Decisions

Realtor.com®, operated by Move, Inc., recently announced the results of its Back to School survey that ran on realtor.com® from July 18-22 and analyzed how much impact school boundaries have on buyers looking to purchase a home within two ...


The Road to Recovery: What Lies Ahead for Real Estate?

While statistics continue to point toward an increasingly recovering real estate market, the near and long-term future is yet to be determined. Taking a realistic look at the real estate recovery, Realogy Franchise Group President & CEO Alex Perriello will kick ...


It’s Done: A Room Becomes a Home

(MCT)--After a four-week interior design project — from developing a color scheme, to finding homes for all of my things and clothes, and decorating the walls — it’s time to tie it all together. ...


Joining Forces against Data Piracy: Nonprofit REDPLAN Creates Central Body for Protecting Real Estate Intellectual Property Rights

Information technology has been a boon to the real estate industry — and also one of its biggest challenges. As real estate professionals who have found their data stolen, hacked, reverse engineered or scraped can attest, protecting your intellectual property is ...


How to Maximize Opportunities in New-Home Sales

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, ...


What Every Agent Needs to Know about Prospecting

Do you find that the mere thought of prospecting for new clients makes everything else on your calendar seem incredibly important? Prospecting is one of the most important tasks that every real estate agent must spend time on, but when it ...


Understanding Mobile Behavior to Win Local

By now, I think we all can agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we ...


Ask the Expert: How Do You Find Long Term Success?

Today's “Ask the Expert” column features John Wendorff, Chief Encouragement Officer for the Personal Marketing Company. ...


Four Ways to Stay Laser Focused in Today’s Market

Feeling a little tired lately? That’s no surprise. These last few years have been extremely demanding on the real estate industry and have required a level of discipline beyond our expectations. ...


Your Place: Paint Interior before Moving in to Your Home

(MCT)—With the residential real estate market on the mend and more first-time buyers in the mix, it is time to think about those little cosmetic changes new homeowners are into. In this case, painting. Experts say that one of the very ...


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