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Showing Your Best Online

As a real estate agent, you live and die by your referrals. Offline word-of-mouth referrals can be powerful and effective since they come from a trustworthy source, but their reach is limited to your clients’ family and friends. Online reviews have a ...


New Mobile Safety Features for Agents Released: Set Safety Timers, Alert Emergency Contacts when Showing Houses

Homesnap has just launched an agent Safety Timer and Distress Alert in its mobile agent-only Homesnap Pro app that are intended to keep agents safe when they are showing homes to unfamiliar clients. ...


Check Out What These Brokers Did to Make Their Facebook Likes Jump

If you’re not running social media advertising or driving a specific social media campaign, your Facebook likes tend to stay flat.  And when your social network doesn’t grow, you’re likely a lot less enthusiastic about staying on top of your social media. ...


Digital Basics Every Real Estate Agent Needs to Master

Do you want to improve your real estate brand’s digital presence? In this exclusive video for the HomeFinder.com Agent Makeover Sweepstakes Presented by PNC Mortgage, Chris Smith, co-founder of Curaytor and co-author of Peoplework, ...


Top 10 Priciest U.S. Cities for Renters – November 2014

With the holiday season upon us, rental markets consolidated their substantial price rises over the past year. Zumper recently released the November 2014 rent report for top 10 priciest cities in the U.S. Here are the highlights: ...


What’s Next for Real Estate? Power Broker Predictions for 2015

As 2014 comes to a close, Power Brokers are pretty pleased. While specifics vary and hurdles still exist, most brokers report important progress this year, with home prices and overall volume heading in generally positive directions. The big question: What’s next for real ...


The Ultimate Team

Single agent or team? ...


Mortgage Rates Inch Up Slightly

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates slightly up from the last week, but with the average 30-year fixed-rate mortgage remaining below four percent. ...


Three Ways to Help Millennials Enter the Housing Market

There have been so many reports in recent months about both the importance of millennials in contributing to the housing recovery and the uphill battle they face when trying to buy a home that this has become a main topic of conversation whenever I talk ...


4 Ways to Meet Google’s New Mobile-Friendly Standards

It’s not enough to have any old real estate website anymore. Consumer mobile search trends for real estate are climbing and closing the gap on desktop searches. Real estate brokers must ensure their websites are mobile-friendly and optimized to edge out the competition, ...


Marketing to Multiple Stakeholders

Who ever says real estate was easy? There’s no product. The transaction lacks the big “gimme” that makes marketing a bit easier: frequency. And, to make matters more challenging, we all have to be cognizant of marketing to multiple stakeholders and various ...


Households Show Willingness to Take on Most Forms of Debt

Data released by the Federal Reserve Board indicates that consumer credit outstanding increased over the month of October 2014. The data released by the Federal Reserve Board covers most short- and intermediate-term credit extended to individuals, excluding loans secured by real ...


Identified: Top Metro Areas Poised for Uptick in Baby Boomer Home Sales

Metro areas with a lower cost of living and sunnier weather are poised to see an increased number of baby boomers moving in and buying a home as some delay retirement and remain participants in the labor market, according to ...


Research Shows Many U.S. Renters Still Dream of Homeownership

The majority of U.S. renters are struggling financially and plan to remain renters for the next three years, according to recent Freddie Mac survey data. However, the recent financial crisis did not tarnish renters' dreams of homeownership with 91 percent of them viewing homeownership as something of which to be ...


Auctions: Love Them or Hate Them

Remember that kid in high school that none of your friends liked, so you weren’t supposed to like them either? Instead of getting to know them and making your own assessment, you just went along with the crowd in condemning that kid as an unlikable person. Auctions are like that. ...


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