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Real Estate Rules: Trust Is Everything

The most treasured asset of any real estate organization is trust; the trust of its people, of others within the brokerage community and, above all, of consumers. At Coldwell Banker Real Estate, trust is one of five key core values which serve as ...


Pending Home Sales Spike to Highest Level in Nine Years

Pending home sales rose in April for the fourth straight month and reached their highest level in nine years, according to the National Association of REALTORS®. Led by the Northeast and Midwest, all four major regions saw increases in April. The Pending Home Sales Index,a ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Customer Service: What Works for Any Business

No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe life into your ...


April Home Sales: Finding Balance between Buyers and Sellers

RealtyTrac's recently released April 2015 U.S. Home Sales Report analyzed average sales prices and estimated market values at time of sale for single family homes and condos sold in April in 315 U.S. counties to identify the nation’s hottest seller’s markets, ...


Se Habla Español? Technology Can Solve the Language Barrier

Spanish-speaking homebuyers comprise one of the fastest-growing, yet underserved markets, in the U.S. Last year alone, Hispanic households grew by 320,000, and Hispanics accounted for 40% of all U.S. household growth. According to the Urban Institute, ...


Sales Regain Trajectory

April new home sales reversed the one month drop in March to an annualized level of 517,000 as reported by the Census Bureau and HUD. The 6.8 percent increase from March puts the level at slightly better than the first quarter ...


Power Surge: News Corp and realtor.com Take Online Real Estate by Storm

Editor’s Note: This article is the May cover story in RISMedia’s Real Estate magazine. ...


5 Tools to Create That Special Vibe

How does management go about creating a positive work culture that’s filled with energy, excitement, enthusiasm, passion and a positive attitude? In other words, that invisible feeling and vibe we get but can’t see? ...


Global Sales: Don’t Let Rising Dollar Slow You Down

In July, the National Association of REALTORS® will release its 2015 Profile of International Home Buying Activity. This annual report is very much worth your attention, especially if you work along the coasts, in a college town or in any market popular with ...


Custom Home Building Declines Slightly during the First Quarter of 2015

NAHB’s analysis of Census Data from the Quarterly Starts and Completions by Purpose and Design survey indicates that the number of custom home building starts (homes built on an owner’s land, with either the owner or a builder ...


Mortgage Applications Move Lower

Mortgage applications decreased 1.5 percent from one week earlier, according to data from the Mortgage Bankers Association's (MBA) Weekly Mortgage Applications Survey for the week ending May 15, 2015. ...


“Facebook-geddon”: New Algorithm Changes That Affect Your Pages

While many real estate agents panicked over the mobile updates brought about by Google’s Mobilegeddon, another less-expected algorithm update may have been overlooked, and its changes may be even more significant. With over 728 million daily users, Facebook is still the top ...


Talent Attraction Is More Than a Recruiting Strategy—It’s a Differentiator!

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is, “to draw by appealing to the emotions or senses, ...


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