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Slider Archive


Where Are the Nation’s Second Homes?

According to NAHB estimates, the total count of the second home stock reached 7.5 million in 2014, an increase of 0.6 million over 2009 when NAHB Economics last produced these estimates. The share of second homes among the total housing ...


Winning: Mortgage Rates Look Good for Spring Buying Season

Mortgage rates moved higher for the second week in a row, while also only posting the second increase this year. This makes mortgage rates very attractive for the upcoming spring home buying season, according to results from the Freddie Mac Primary Mortgage Market ...


February Brings Boost in Applications for New Home Purchases

Data for February 2016 shows mortgage applications for new home purchases increased by 24 percent relative to the previous month, according to the Mortgage Bankers Association (MBA) Builder Application Survey (BAS). ...


3 Easy Steps to Social Media Success

Are you trying to decide whether or not you should take the plunge into social media to promote your real estate business? A recent study shows that nearly 65 percent of American adults have social media accounts. Because of ...


How Remodeling Can Affect Your Clients’ Homeowners Insurance

Homebuyers with the vision to consider properties that need remodeling can be a real estate pro's dream client. In addition to showing such buyers a wider range of homes, you can also help educate them on the ...


What Would the World’s Best and Brightest Minds Think of Smart Home Technology?

Smart home technology is taking off at a breakneck rate—so much so that experts believe half of us will adopt it by the end of this year. The smart home hype has led the folks over at ConsumerAffairs to ponder how the world’s smartest people would use smart home ...


View from the Top: North America’s Superstar Housing Markets

At the end of 2015, it became obvious that the undisputed superstar among all real estate markets in North America was San Francisco. Not too much room for surprise in this case for those who know that the average home price here went over the $1 million threshold ...


Local Appraisers Bring Equity Back to Real Estate

Over the past five years, a disturbing amount of real estate transactions never came to fruition, even though a buyer was willing to pay the same amount the seller wanted—and the same amount that a mortgage company was willing to lend to the ...


Brain Drain: 5 Low-Maintenance Features Millennial Buyers Will Love

The low-maintenance movement has taken hold across generations of homeowners. For millennials—the leading segment of homebuyers—the lower, the better. So summarized by Jill Waage, editorial director of home content for Better Homes and Gardens: ...


Homeowners in Denial: Difference between Expectation and Appraisal Widens

Home appraisals were an average of 1.99 percent lower than what homeowners expected in February, according to Quicken Loans proprietary Home Price Perception Index (HPPI). The study compares actual appraised values to what refinancing homeowners estimated their home was worth at the beginning ...


Home Valuation: Clearing the Way to More Listings

Real estate is a competitive industry, and even that might be an understatement. That’s why many brokerages spend millions of dollars on lead generation every year with hopes of converting the very best leads and increasing sales. Some brokerages are even setting ...


The Millennial Wheel: Recruiting—and Retaining—Tomorrow’s Agent

At just above 30 percent, millennials—those aged 18 to 34—now make up the largest segment of buyers. Only 2 percent of REALTORS® are under the age of 30. How can the industry reconcile such a discrepancy? ...


Fewer Consumers Expect Home Price Gains

New data from Fannie Mae’s Home Purchase Sentiment Index™ (HPSI) offers insight into consumer expectations about home price gains. The HPSI increased 1.2 points to 82.7 in February. The net share of consumers who think home prices will ...


Realogy Presents Zap: Launch of Integrated Technology Platform Set to Propel Its Brands Forward

In August 2014, Realogy prevailed in its bold strategy to pursue Emeryville, Calif.-based ZipRealty, acquiring the innovative brokerage business and Zip’s proven end-to-end technology platform for $167 million. Following fast on the heels of that move, Realogy has been rolling out ZipRealty’s proprietary ...


Improving Distressed Saturation Levels Could be Key to Spring Market Kickstart

Winter continues to slow growth in housing price appreciation across the nation, but according to Clear Capital, distressed saturation levels – the percentage of real estate owned and short sales to all sales – could point to a strong market return ...


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