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Survey: Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC recently released a survey uncovering what smart features home buyers are looking for when purchasing a ...


Best Normcore Neighborhoods to Buy an Unpretentious Home

Those counting on millennial buyers to rescue the housing market should be aware of the nascent normcore trend among that generation. The word normcore may sound fake, but a quick Internet search will show you that normcore is for real. ...


Harvard Study Says Remodeling Outpacing Real Estate Spending

In the aftermath of the Great Recession, your RIS Consumer Confidant recently learned that the U.S. home improvement industry is faring much better than the broader housing market, according to a new report from the Joint Center for Housing Studies of Harvard University. ...


Consumers Increasingly Optimistic about Economy, Housing

Amid continued strengthening in employment, consumer optimism toward the economy is growing and appears to be contributing to further improvement in overall housing sentiment, according to results from Fannie Mae's February 2015 National Housing Survey™. ...


Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer

Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively. ...


Foot Traffic Points to a Strong Spring in 2015

For several years, NAR Research has tracked foot traffic as a means of predicting housing activity in subsequent months. This data provides valuable insights about future trends and points to a robust spring market. ...


Digital Natives: Courting Millennials on Their Terms

While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re bringing ...


3 Ways to Serve Multigenerational Clients

With aging grandparents on the rise and adult children returning home from college, multigenerational living becoming more prevalent. In 2012, a record 57 million Americans lived in multigenerational households, double the number from 1980. And the trend continues to rise. ...


7 Keys to Team Development and Success

Being a phenomenal leader isn’t about the leader—it’s about the team. Being driven, capable and focused isn’t always enough. To create a successful and innovative real estate team, you need to be flexible and able to collaborate with team members ...


NAR and REALTORS® Federal Credit Union Offer Credit Card as New Benefit for REALTORS®

National Association of REALTORS® members now have access to an additional benefit through a new choice for credit—an official REALTOR® credit card. The credit program, available to current and new members of the REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, ...


FSBO Listings Can Be a Goldmine

To be successful as a REALTOR®, an agent needs to devote at least one hour of his or her day to prospecting. That’s the philosophy of best-selling author, Jim Remley, founder of FSBOListingGuru.com, who lent his expertise in the recent Homes.com’s webinar, “...


Spring into Home-Selling Success

Spring-cleaning your chances of selling success involve more than taking down Christmas decorations (you have done that, right?). Here are some ways to return to the market in full force to sell this spring: ...


New Consumer Financial Protection Bureau Forms May Mislead Consumers, Complicate Lending

Recently, the Consumer Financial Protection Bureau (CFPB) announced new disclosure rules, which will go into effect this summer. While their activation is still months away, lenders are already weary that it will make the ...


Measuring Success: Purpose, Productivity, Prosperity

How do you measure your success? In a recent branding exercise, we drilled down to what was truly important to us as a business. We discussed our core values, our mission and our vision. Branding expert Robert ...


Social Media for Real Estate: 5 Steps to Success

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers. ...


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