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Business Creation - Prospecting: Skills for Sales Success: Part Three.
Territory Management: Skills for Sales Success: Part Eight.
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Household Economic Well-Being: U.S. Households Increasingly Optimistic

According to a Federal Reserve analysis, U.S. households surveyed during October 2014 reported only modest improvements with respect to economic well-being but felt increasingly optimistic about the future. ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


Tell Millennials What They Want to Hear: Five Tips for Communicating with Millennial Clients

Millennials, defined as people born between 1981 and 1997, grew up with access to cable television, computers, cell phones, and later on, iPods and laptops on which they could surf the web 24/7. By the time this generation reached adulthood, they had seen ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives.  This article focuses on the conversion of those leads.  It is very important to remember that you only ...


Housing in 2030: Renter Rate Rises, Homeownership Tumbles

As the recovery makes headway, housing patterns in the future are expected to shift significantly to accommodate an exploding renter population, according to a recent report by the Urban Institute, “Headship and Homeownership: What Does the Future Hold?” Between 2010 and 2030—the year ...


Gap between Homeowner and Appraiser Home Value Opinion Continues to Widen

Detroit-based Quicken Loans recently reported the difference between appraiser and homeowner perceptions continued to increase for the fourth consecutive month in May. Appraiser opinions of home values were 1.15 percent lower than homeowner estimates, according to Quicken Loans’ national Home Price Perception Index ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


Are You Missing Opportunities with Foreign Buyers?

Recently, USA Today reported on the influx of foreign real estate buyers in Miami. Since I live in Miami I'm seeing this first hand. But it’s the same story in New York, Los Angeles, Houston, San Francisco, Vancouver, Toronto, ...


Five Reasons Why Most American Homes Will Go Solar

Solar power is finally entering the residential real estate mainstream in America after years in the wilderness. The heady growth conjures up images of solar rooftop panels sprouting up as a common sight from West Coast to East Coast and points ...


Managing Social Media for Maximum ROI

Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. ...


Americans’ Housing Optimism Gains More Momentum

Consumer attitudes about the housing market showed marked improvement last month, strengthening the case for a lift in housing activity this year, according to results from Fannie Mae's May 2015 National Housing Survey™. In line with the positive May jobs report—which showed an ...


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