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Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Bundle 2: CIPS Elective Courses (US Version).

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What Social Media Platforms Are Best for Your Real Estate Business? Part Two.

Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we're going to look into four more social networks and see what they can do for ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


New Study Shows Substantial Regional Differences in New Single-Family Home Characteristics

A recent study from the National Association of Home Builders (NAHB) revealed significant regional differences in new single-family home characteristics, ranging from price, design features, building materials and even financing. The new findings come from analysis of the 2013 Census Bureau Survey of ...


30-Year Fixed Mortgage Rates Plunge to Lowest Rate in 16 Months

The 30-year fixed mortgage rate on Zillow(R) Mortgages is currently 3.81 percent, down fifteen basis points from this time last week. The 30-year fixed mortgage rate dropped ...


6 Ways to Rock Your Real Estate Speaking Event

Whether you're simply speaking at an open house, addressing your entire company or taking over a panel, below are six ways to really rock your public speaking—and don't worry, I'm not going to tell you to picture anyone in their Underoos. First, create a speech map. Instead of (or in ...


Obtaining Listings through Repeat, Referral Business

After a quarter century of successfully marketing real estate in the greater Pittsburgh area, Coldwell Banker’s Georgie Smigel knows a few things that keep driving her leading position in the market. ...


Agent Advice: Working from Home Sweet Home

One of the marvels of the mobile age is that real estate agents and brokers can now work from practically anywhere. In many cases, modern technology makes it possible for you to work just as efficiently from home as you ...


Competence. Exclusivity. Passion: Why These Real Estate Innovators Chose Engel & Völkers to Maximize Their Business

While every real estate brand has certain assets that set them apart, Engel & Völkers just might have cornered the market on differentiation. For starters, founded in 1977 in Hamburg, Germany, the premium real estate franchise is still actively led by its namesake, ...


Client Value-Adds: Suggest the Use of Credit Security Freezes as Appropriate

REALTORS® may point clients to family law attorneys when a spousal dispute or divorce arises in a real estate transaction. If they really want to add value as a trusted advisor, what else can they do to help protect their clients’ ...


Commentary: View Online Real Estate Portals as Business Partners

Real estate agents have expressed concerns over third-party real estate portals, particularly in the wake of Zillow’s acquisition of Trulia. It’s understandable that some are questioning how this move will impact agents and consumers. ...


Business Improvement Needs to Come from Within

Editor’s Note: The following is a recap of RISMedia’s CEO Exchange in September from the perspective of Better Homes and Gardens Real Estate. ...


Scary Things to Avoid when Buying a Home

Fall is here and even though some home sellers take their listings into hibernation, motivated sellers keep their homes on the market through the Holidays. So in honor of Halloween, RE/MAX compiled some the scariest things that homebuyers should avoid. The following mistakes ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post ...


The Anatomy of Today’s Renter

With the increase in home prices across the country and tight lending restrictions, it’s no wonder that the demand for rentals is on the rise.  With renting becoming more appealing to a wider population, it’s imperative that real estate professionals and property managers ...


Cracking the Code to Innovation

Everyone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down, says Neal Thornberry, Ph.D., faculty director for innovation initiatives at the Naval Postgraduate School in California. ...


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