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Real Estate Firms Expect Profit, but Struggle With Disruptors, Supply

Real Estate Firms Expect Profit, but Struggle With Disruptors, Supply

Ninety percent of real estate firms expect to boost or maintain profitability in the next year, but not without struggles from advancements in technology, “competition from non-traditional participants,” and low inventory, according to the National...
Grow Your Business With Technology

Grow Your Business With Technology

In 1999, the National Association of REALTORS® (NAR) introduced the e-PRO® certification, a program that expands an agent’s digital skills to help them connect with the growing online market. The idea behind the creation of the e-PRO® certification was based on...
Stop Ignoring Video Marketing: Tips on How to Leverage

Stop Ignoring Video Marketing: Tips on How to Leverage

It’s not just cat videos the public is going crazy over; it’s all videos, including real estate videos. Marki Lemons-Ryhal, REALTOR®, teacher, social media expert and Facebook Live video host, swears by live video. “By the end of 2017, 74 percent of...
Face-to-Face or Facebook? Why You Need Both to Increase Leads

Face-to-Face or Facebook? Why You Need Both to Increase Leads

Technology has certainly changed the way business communications and marketing work, especially when it comes to real estate marketing. Listing details, open house locations and agent information can be sent and received in seconds, often right where your prospects...