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Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season

Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season

In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you’re probably seeing similar shifts in the weather—along with slower real estate markets. Even though...
Should I Invest in My Website?

Should I Invest in My Website?

“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
4 Tips for Mastering Marketing

4 Tips for Mastering Marketing

Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes. While prospective buyers used to simply browse their local newspaper to find their dream home, the internet...