Technology Archive


Coldwell Banker Unveils ‘Blue Matter,’ New Real Estate Blog

Sunday, February 28th, 2010
RISMEDIA, March 1, 2010—Coldwell Banker Real Estate LLC has just launched Blue Matter, a real estate blog that will feature many different voices on important real estate industry issues, the company announced. Contributors include Jim Gillespie, President and CEO, Mike Fischer, SVP of Marketing, Diann Patton, Consumer ...


Online Leads are Dead – Traditional Lead Generation Extinct

Saturday, February 27th, 2010
RISMEDIA, February 27, 2010—As the Internet continues to infiltrate the real estate industry, prospective buyers are continually turning to the Web to consume information,


Zillow.com Upgrades Zillow iPhone App

Tuesday, February 23rd, 2010
RISMEDIA, February 24, 2010—Real estate website Zillow.com announced an update to the free Zillow iPhone App, with new features that allow users to easily share Zillow's rich data on over 93 million U.S. homes using social media such as Facebook and Twitter. Additionally, home shoppers can now search and find ...


Z57, Inc. Reports New Real Estate Client Acquisition Based on Industry Leading IDX Solutions from Partner Onboard Informatics

Tuesday, February 23rd, 2010
RISMEDIA, February 24, 2010—Z57 Inc., a leading provider of real estate online marketing services, announced the company has transitioned thousands of their clients to the Onboard Informatics’ Listings Web Service platform, their Internet Data Exchange (IDX) solution. With the 2009 integration of Onboard Informatics’ state of the art IDX solution, ...


Weekly Video Tip: Video vs. Virtual Tours

Monday, February 22nd, 2010
RISMEDIA, February 23, 2010—The so-called virtual tour has been a popular mainstay in real estate marketing for years. They were simple, relatively easy to use and gave you an idea


Monday Morning Mobile: The Meetings of the Moment

Sunday, February 21st, 2010
RISMEDIA, February 22, 2010—During the last four weeks we have looked at the evolution of the cell phone from a functional utility to a cultural phenomenon and discussed how over the course


ZipRealty’s iPhone Application Adds Augmented Reality to Show Nearby Home Information Through Your Camera

Sunday, February 21st, 2010
RISMEDIA, February 22, 2010—The national real estate brokerage ZipRealty released an updated version of its iPhone application that uses augmented reality to enable a person to look through an iPhone to see information about homes listed for sale and recently sold homes. The app shows homes for sale in more ...


MLS 5.0…MLS as a ‘Consumer Magnet’

Wednesday, February 17th, 2010
RISMEDIA, February 18, 2010—The MLS of the future must rethink its purpose and mission, and will expand its value proposition far beyond the offer of compensation and policing.


National Association of Realtors Launches New Consumer Website

Wednesday, February 17th, 2010
RISMEDIA, February 18, 2010—The National Association of Realtors® (NAR) announced the launch of HouseLogic, a new, comprehensive consumer website about all aspects of homeownership. HouseLogic helps homeowners make smart decisions and take responsible actions to maintain, protect and increase the value of their homes. ...


Online Marketing: He Can’t See Russia From His House, but He Sees Success on the Internet

Monday, February 15th, 2010
RISMEDIA, February 16, 2010—Marty Van Diest lists and sells homes in the Malanuga-Susitina Borough of Alaska through his Valley Market Real Estate office located in Wasilla, Alaska. It’s an area bigger than North Carolina. He lives in Palmer and his office is in Sarah Palin’s hometown of Wasilla. He’s been a real estate agent for 19 years. Despite having his office in Wasilla, he can’t see Russia from there, but he sees success on the Internet every day.


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