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Jane Garcia and Jennifer Pugsley
The Jane Garcia Team
Columbia County, Oregon
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RISMedia Real Estate News, Industry Trends, Marketing - Residential & Commercial

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CyberhomesTM Brings Online Real Estate Together

By Maria Patterson
In today’s market, data rules-and CyberhomesTM believes it has cornered the market in terms of both quality and quantity of information. Hitting the market just last year, the website, backed by Fidelity National Real Estate Systems (FNRES), has gained fast fervor, as an increasing number of real estate firms and MLSs, and franchisors […]

Marketing Strategies for Turbulent Times

Advanced Access, eNeighborhoods, Homes.com and Number1Expert offer tools for tough markets
By Charles Warnock
In real estate, there is no such thing as business as usual. With sales flat and housing prices slipping in many areas, concern for the overall economy continues. At the same time the market slows, innovation in real estate tools and technology sprints […]

Gold Rallies

Tough market or not, the CENTURY 21® System is raising the bar
By Maria Patterson
In a market when many real estate firms are playing it safe, Century 21 Real Estate LLC has actually chosen to raise its standards and perform, system-wide, at an even higher level. Between their symbolic relaunch of the “gold jacket” and their […]

Keeping One Step Ahead

Lowe’s puts agents at the forefront with its success-ready program for REALTORS®
By Stephanie Andre
While the real estate market is certainly weathering its first cooldown in over four years, industry experts say this is exactly the right time to turn up the heat on marketing and branding efforts to stay ahead of the competition. Enter the […]

Customer Satisfaction Counts In Large Amounts

The statistics tell the success story of GMAC Home Services
By Maria Patterson
Five years. That’s all the time it took for one company, GMAC Home Services, to reinvent the very meaning of the much-used, but often misused phrase, “customer satisfaction.”

Two Sides of the Story

CENTURY 21® works toward restoring consumer confidence with a new message and a new-more positive-attitude
By Stephanie Andre
Consumer confidence has been shaken over the past 12+ months. With inventories up and transactions down nationally, there’s understandably some concern. Listing times have gone from minutes, to days, to months. Now, the question is, how do we begin […]

Smart Marketing

QuantumMail.com becomes QuantumDigital and sheds new light on integrated direct marketing solutions
By Maria Patterson
A lot of companies are really good at batting about the vernacular of the day. After all, the right jargon helps businesses appear ahead of the curve and in tune with consumers-and the real estate industry is no exception. How many times […]

60 Minutes With EXIT

An Interview with Founder and CEO of EXIT Realty Corp. International, Steve Morris
By Laura Henley
Since its real estate debut in 1996, in Toronto, Canada, EXIT Realty Corp. International has sold 1,200 EXIT franchises throughout North America, and has recruited over 40,000 salespeople into its system. Branded for its competitive residual income program, the

Are You Meeting Consumer Demands?

If you’re not providing home warranties, you may be missing out
By Maria Patterson
While adoption rates of home warranty sales in the real estate community have been increasing over the years, there’s still a wealth of opportunity that many brokers and agents are passing by. As consumers become more informed and

Real Estate Magazine’s 3rd Annual Realtors on the Rise 2007

Honoring 50 of the industry’s up-and-coming agents
By Stephanie Andre
Over the past five years, the real estate industry has seen many things: the best market ever; a progression to a more balanced, more competitive market; and a rush of newbies greater than anyone’s seen before. To that end, this year’s crop of Realtors on the Rise […]

Changing the Lending Landscape

Bank of America’s no-fee lending program simplifies life for Realtors and home buyers
By Beth McGuire

Although he deals with agents on a daily basis, one recent call from a real estate professional caught the attention of John Svetina. It seems the Realtor had received an incomplete Good Faith Estimate from a Bank of America mortgage loan officer. […]

A Rising Force

Dominion Enterprises Breaks New Ground in Real Estate Marketing
By Maria Patterson
(Real Estate, April 2007)–You’d be hard pressed to find anyone in the real estate industry who hasn’t caught wind of the buzz surrounding Dominion Enterprises. A well-established provider of technology and media solutions for a diverse number of industries, including employment and automotive, Dominion Enterprises […]