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Todays Real Estate News Archive


Zillow Now Powers Real Estate Listings for AOL Real Estate

Zillow, Inc. recently announced it has formed a partnership with AOL Real Estate and is now powering the site’s home shopping experience. With this partnership, Zillow® is now the exclusive provider of for-sale and for-rent listings to four of the top real estate websites in the country. ...


30-Year Fixed Mortgage Rates Plummet 16 Basis Points

The 30-year fixed mortgage rate on Zillow(R) Mortgage Marketplace is currently 4.23 percent, down 16 basis points from 4.39 percent at this time last week. The 30-year ...


Homes.com Launches New Responsive Website Platform for Agents & Brokers to Maximize Mobile Experience

Leading online real estate destination introduces Homes Connect Fusion™ to help real estate pros enhance their online presence ...


Ten Minutes to a New Goal

If you're looking to meet a new goal in 2014, try investing 10 minutes into this online business planning tool, offered by the National Association of REALTORS®. ...


Realogy’s Leadrouter System Delivers Record 3 Million Online Leads

Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, announced today that its LeadRouterSM lead management system delivered 3 million leads from homebuyers and sellers to its affiliated brokers and sales associates in 2013. That is an increase of ...


Get a Broker Online Marketing Evaluation

Our expertise is in online marketing, and we’ve found it beneficial to share our experiences with brokers. We have organized this as an Online Marketing Evaluation. The purpose is to see if we can transfer what we have learned to help brokers ...


Marketing Tactics to Integrate in 2014, Part III: Social Marketing

Having already examined 10 of 14 trends that real estate pros need to keep an eye on in 2014 with our look at mobile trends and local marketing, tackles the latest trends with five social marketing tactics. ...


Top Five Technology Resolutions for Real Estate Agents in 2014

Is 2014 the year you will become a paper-less agent? Or the year you will connect with more potential customers by hosting virtual open houses? If becoming a tech savvy agent is part of your 2014 selling strategy, we’ve compiled the top ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who you ...


American Home Shield Win-Win Promotion Targets Spanish-speaking Segment

What better way to expand your client base than by offering Spanish language marketing materials along with an opportunity to win brand new GE appliances? By engaging with American Home Shield and entering its Win-Win Promotion, you and your clients can have a chance to win up to $5,000 worth ...


Diane Stafford: How to Deal with a Lousy Co-Worker

(MCT)—Fans of “Downton Abbey” may wonder how the conniving under-butler Thomas has managed to build unholy alliances and undermine co-workers but stay employed. ...


4 Marketing Must-Do’s for 2014

I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead. ...


Craigslist Display Ads Are Back: Imprev Solves Real Estate’s Craigslist Display Ad Dilemma

Imprev announced this week a new solution for real estate agents who lost the ability to post display ads on Craigslist when the online classified advertising giant changed its site specifications. ...


The Leads are Weak!

Any salesperson worth their Rolodex will recognize this classic refrain from “Glengarry Glen Ross,” the Pulitzer Prize-winning and highly expressive behind-the-scenes tale about the underbelly of real estate sales. Mired in the uphill battle of lead conversion, Shelley “the Machine” Levene (Jack ...


The Undeniable Value of Word-of-Mouth Referrals

For agents and brokerages looking to differentiate their brands in the digital age…all roads still lead to word-of-mouth referrals ...


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