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Todays Real Estate News Archive


Broker Marketing Gaps: How We Can Help and Where the Boundaries Are

We have been working for several months on a program of education, training and productivity that align with the business models of our broker clients and their use of realtor.com®. Early on, we discovered that what we perceived as a “gift” to the broker and agents were usually well received, ...


The New realtor.com®: What It Means for You and Your Agents

Recently the National Association of REALTORS® (NAR) board of directors decided in a special meeting to recommend allowing realtor.com® to more effectively compete against third-party aggregators by lifting some long-standing restrictions. Since the vote, brokers and agents have been wondering just ...


Market Insider: Regional Variations in Recovery

The national housing data have been quite impressive this year. Existing-home sales were up 9.4 percent last year and are on track to match with similar increases this year. New-home sales are showing even better percentage gains, though off very low ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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5 Ways Luxury Homebuyers Are Forging Fresh Trends

Today’s luxury homebuyer is smart, savvy and keenly aware of what makes their house a home. From tech-friendly amenities to outdoor living spaces, luxury buyers are investing time and money into a home that fits their needs and lifestyle. ...


NAR’s Broker Tip of the Month: Evaluate Your Office’s Safety Strategy

NAR continues to designate September as REALTOR® Safety Month. This September, take a moment to evaluate your office’s safety strategy. Is there a strategy currently in place or does it need to be revised and updated? To help brokers and their agents stay safe on the job, NAR provides a ...


Market Leader Launches Office Professional Package for Brokerages and Offices

Market Leader, a leader in online marketing and technology solutions for real estate professionals and a wholly owned subsidiary of Trulia (NYSE: TRLA), has launched Market Leader Office Professional, enabling leading brokerages, offices and real estate teams to provide the entire Market Leader Professional system to every agent. ...


Living Smart: Clogged Gutters

(MCT)—Don’t fall down on the job of keeping your gutters and downspouts clear and in good repair. They may be an “out of sight, out of mind” aspect of your home exterior, but neglecting them can lead to costly repairs. ...


Managing Operating Expenses and Overhead in a Recovering Market

With a turning market, companies are quickly revamping game plans in order to maximize growth. In the following interview, two industry experts give their advice on shuffling expenses and moving forward in an expanding market. ...


The Next Real Estate Landscape: How to Stay Profitable

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


Airbnb a ‘Savior’ to Some Homeowners, a Nuisance to Some Cities

(MCT)—Despite working 18-hour days, including part time as a waitress at a strip club, Hope Arnold was on the verge of losing her Los Angeles home. ...


Mortgage Returns Launches Business Analysis Reports for Mortgage Originators’ Marketing Departments

Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced the company has launched its Business Analysis Reports, an in-depth report giving mortgage originators’ marketing departments information on production statistics, marketing ROI, customer retention and loan officer performance that can be used to increase ...


Fall Veggies 101: Now is the Time to Start your Fall Vegetable Garden

(MCT)—The fall vegetable garden is some of the best, easiest and healthiest gardening you can do because: ...


Amid Falling Foreclosure Rates and Rising Prices, Trade-Up Buyers Are Coming Back

With foreclosure sales in rapid decline nationwide and in high demand in many fast-rising markets, a report released this week by mortgage technology company FNC indicates that housing demand by trade-up buyers is rising as the home equity available to these ...


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