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Todays Real Estate News Archive


Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


Airbnb a ‘Savior’ to Some Homeowners, a Nuisance to Some Cities

(MCT)—Despite working 18-hour days, including part time as a waitress at a strip club, Hope Arnold was on the verge of losing her Los Angeles home. ...


Mortgage Returns Launches Business Analysis Reports for Mortgage Originators’ Marketing Departments

Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced the company has launched its Business Analysis Reports, an in-depth report giving mortgage originators’ marketing departments information on production statistics, marketing ROI, customer retention and loan officer performance that can be used to increase ...


Fall Veggies 101: Now is the Time to Start your Fall Vegetable Garden

(MCT)—The fall vegetable garden is some of the best, easiest and healthiest gardening you can do because: ...


Amid Falling Foreclosure Rates and Rising Prices, Trade-Up Buyers Are Coming Back

With foreclosure sales in rapid decline nationwide and in high demand in many fast-rising markets, a report released this week by mortgage technology company FNC indicates that housing demand by trade-up buyers is rising as the home equity available to these ...


5 Tactics for Braving the Video Marketing World

Video marketing is essential to every successful business. In recent memory video marketing was something deemed unachievable for the everyman, something reserved for those with much larger budgets and expectations. But with ease and accessibility of video software and platforms available ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Top Secrets to More Listings

In today's market what is the biggest challenge you are facing? If you said, "How to get more listings because the competition is so fierce," you are not alone. Just about everyone is feeling that now. ...


Real Estate One Family Mourns the Loss of Richard “Dick” Elsea

Richard “Dick” Elsea, former owner and president of The Real Estate One Family of Companies, passed away on September 10, 2013 with family and loved ones by his side. ...


How Often Should Business Owners Look at Bottom Line?

(MCT)—News & Observer reporter Virginia Bridges asked small-business owners how often they look at their bottom line and how that information affects how they run their business. Here’s what they said: ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


4 Steps to a Great Business Presentation

(MCT)—You’ve made it onto the short list for that big contract and the client wants you to present your proposal to the executive committee. Or the leader of your networking group has offered you a spotlight presentation at next month’s luncheon. Or you get the chance to informally pitch your ...


Survey Says: Business Opportunities Abound for Relo Departments

New business opportunities don’t always require new products and original services, but sometimes just a new approach. Some brokerage relocation departments are successfully re-directing expertise to reflect their local markets’ ever-changing needs by expanding, linking or repackaging existing services. ...


Real Estate Partner Firms Sponsor Industry CEO Exchange

Taking place at New York City’s prestigious Yale Club next week, RISMedia’s 2013 Real Estate CEO Exchange will gather real estate’s most influential and dynamic brokerage leaders to examine our collective future in this new era of real estate. ...


Real Estate Firms Optimistic about Keeping up with Competition, Challenges

Despite the difficulties real estate has faced in the past several years, most real estate firms remain optimistic about the future of housing, with 69 percent of all firms expecting profitability to increase over the next year, according to the 2013 National Association of Realtors® Profile of Real Estate Firms. ...


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