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Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Time Management: Skills for Sales Success: Part Two.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Bundle 1: CIPS Core Course (US Version).

Today’s Top Story Archive


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


Home Values Slide after Nearly Four Years of Growth

The housing market is slowing down, with home values seeing the first negative monthly change since the market began its recovery nearly four years ago, according to the Zillow® July Real Estate Market Reports. ...


Another Safety Scare: Iowa REALTOR® Target of Threatening Phone Call

An Iowa REALTOR® was recently the target of a phone call implying harm at an open house, again calling into question a practice that has long been subject for debate in the industry. ...


Social Media for Real Estate: Time Waster or Money Maker?

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social media strategy for your company can be daunting to undertake and often comes with a steep learning ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 1

“Less is more.” The catch phrase of every minimalist is often used to talk about ad design, salt intake, or feng shui furniture layouts, but what about when it comes to web traffic? While this may seem contradictory to traditional search marketing goals, ...


A Place in the Sun: Google’s Project Sunroof Helps Homeowners Embrace Solar

Just Google it. A new tool we never knew we needed has just rolled out from deep within the goat-maintained Googleplex. Project Sunroof, engineered by East Coast Googler Carl Elkin, proves to solar-skeptical homeowners that solar power is attainable, ...


New Single-Family Home Size Trends Flat

The typical size of newly built single-family homes was effectively unchanged from the first to second quarter of 2015, posting small quarterly declines. The current data is consistent with the general trend of flat growth for the size of typical newly-built homes, a pattern that took ...


The Top 5 Things to Know about TRID Now

With TRID’s (TILA-RESPA Integrated Disclosure Rule) effective date of October 3, 2015 approaching, lenders, real estate agents and settlement agents need to be taking stock of their preparedness and communicating among themselves and with consumers about what to expect. ...


REALTORS: How Do You Stay Safe?

When real estate professionals are in the field, safety should be one of their utmost concerns. With REALTOR® Safety Month just around the corner, and the looming anniversary of Arkansas real estate agent Beverly Carter's death, agents should take a few moments ...


Sand or Rock: How Stable Is the Foundation Your Business Is Built Upon?

Real estate agents come into this business with a great attitude of making big money and serving a lot of clients. They believe that once they get their license, people will flock to them and they’ll automatically start selling houses. While I wish ...


Four Outdoor Projects to Raise the Value of Your Listings

We’ve made it through the dog days of summer. During this season, after months of researching properties online, buyers are taking to the streets in search of their next home. Real estate agents are plastering a sea of “Open House” ...


Mastering the CMA

The most significant part of the homebuying transaction is often price—knowing what your clients should pay for a home and developing a strategy to get to that figure. A new REALTOR® pricing certification course, Pricing Strategies: Mastering the CMA, will help real estate ...


The Aging Housing Stock

The American housing stock continues to age, especially as residential construction continues its modest rebound after the Great Recession. According to the latest 2013 American Housing Survey (AHS), published by the Department of Housing and Urban Development, the median age of owner-occupied ...


Open Houses: Powerful or Pointless?

In the latest RISMedia survey, we asked our readers whether they’re still using the good ol’ fashioned open house as part of their marketing plan. After an overwhelming response, the tribe has spoken: 56 percent says they were pointless, while 44 ...


Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers

Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen ...


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