RISMEDIA, May 9, 2008-The financial tug on the purse strings of brokers across the country has many firms doing a very delicate juggling act. Even recruiting-the lifeblood of our industry-is not exempt from scrutiny.
By the Gonzales Group
RISMEDIA, May 8, 2008-The U.S. Census Bureau is predicting that the Hispanic and Asian population will triple by 2050 while that of White non-Hispanic will increase by only 7%. Given that recent report, you don’t have
By Craig Proctor
RISMEDIA, May 7, 2008-While providing excellent service is important to any successful business, if the business relies entirely on an individual, ongoing success will eventually be handicapped.
You’re on page one of the major search engines, now what?
By Mike Parker
RISMEDIA, May 6, 2008-We’ve all heard about amateur search engine optimizers who
RISMedia releases comprehensive book on succeeding with the team concept
RISMEDIA, May 5, 2008-RISMedia, publisher of Real Estate magazine and the Power Team Report, recently debuted its new book, Power Teams: The Complete Guide to Building and Managing a Winning Real Estate Agent Team,
By Michael Krisa
RISMEDIA, May 2, 2008-Stuart Sutton of Prudential Texas Realty is a top agent in his area and an accomplished master at the art of Internet marketing. In a recent interview, Sutton shared some
By the Gonzales Group
RISMEDIA, May 1, 2008-The success of any multicultural initiative is ultimately determined by the objectives that you want to achieve. Whether it’s profitability, brand awareness, or public relations, you must
By Craig Proctor
RISMEDIA, April 30, 2008–There comes a point in many an agent’s career where you have so much on your plate that you wonder whether you can possibly keep doing it all by yourself.
Results of annual RISMedia survey show that brokers are alive, kicking and spreading the word
By Maria Patterson
RISMEDIA, April 29, 2008-In true real-estate-professional fashion, when the going gets tough, the tough get going. As witnessed by the record number of survey respondents
RISMEDIA, April 28, 2008-In good times, running a company is exhilarating. Money is flowing, customers are happy, employees have a spring in their step. In not-so-good times-like now-the very same job can feel
By Rich Horwath
RISMEDIA, April 25, 2008-Until now, looking at someone’s job title is about the only way we’ve had to guess at whether or not someone is “strategic.” In many organizations, it is assumed that senior executives are
Commentary by The Gonzales Group
RISMEDIA, April 24, 2008-According to Yankelovich’s 2007/2008 MONITOR Multicultural Marketing Study, African American and Hispanic customers are almost twice as likely to “enjoy looking at or listening”
By Craig Proctor
RISMEDIA, April 23, 2008–If you’re running effective direct response advertising in your local paper, it’s quite easy and cost productive to convert the best of these ads into postcards which you will have delivered
By Marylyn B. Schwartz
RISMEDIA, April 22, 2008-It takes intestinal fortitude to thrive as a real estate sales professional within today’s economic milieu. Without an educated understanding of the nuances of marketing versus simply
RISMEDIA, April 21, 2008–Are you your own worst enemy? Do you find yourself in a pattern of self-sabotage? This week, Dr. Maya Bailey discusses three signs to watch for and how to overcome them so you can achieve
By Bill Catlette and Richard Hadden
RISMEDIA, April 18, 2008-On September 12, 1962 in one of the best speeches ever made, President John F. Kennedy committed the nation to a path of manned space exploration that would take us to the moon.
Commentary by the Gonzales Group
RISMEDIA, April 17, 2008-Direct versus indirect communication. Communication in Western cultures is typically direct and explicit. The meaning is on the surface, and a listener doesn’t have to know much
By Mike Parker
RISMEDIA, April 16, 2008-While SEO is the hot topic these days when agents and brokers talk about succeeding on the Internet, there is one thing you absolutely must know: you need to know that without SEO
By Darryl Davis
RISMEDIA, April 15, 2008-In today’s climate, it’s more difficult than ever to not only get listings, but to get listings at a full commission. However, it’s more important now than ever before that an agent learn
Why No One’s Ever Said ‘No’ to Me
Commentary by Jose Perez, Jr.
RISMEDIA, April 14, 2008-In all the years I have been in sales and sales management, I truly believe nobody has ever said “no” to me. If they did not “buy” what I was “selling,”-whether a franchise, an acquisition
By Michael Guld
RISMEDIA, April 11, 2008-Today’s business environment is becoming increasingly complex and competitive due to globalization, new technology, increasing
Commentary by The Gonzales Group
RISMEDIA, April 10, 2008-As we continue through a challenging market, we would like to impress upon you to begin
(And start making serious money without killing yourself)
By Craig Proctor
RISMEDIA, April 9, 2008–It always surprises me to look around at other agents (both in my marketplace and across
Commentary by Margaret Kelly
RISMEDIA, April 8, 2008-It wasn’t that long ago that being experts on local real estate was enough to propel many
By Eugene L. Meyer
RISMEDIA, April 7, 2008-Janice Petteway has a simple solution to the credibility gap that seems to plague the real estate industry as a result of public cynicism bred by media doom and gloom contrasted with smiley-face broker optimism.
By Kaira Sturdivant Rouda
RISMEDIA, April 4, 2008- For the past 20 years, I’ve been helping people define their brands. I’ve learned to build my own personal brand, in fact, within the company brand I was creating.
By The Gonzales Group
RISMEDIA, April 3, 2008-Recently, the Pew Research Center released a study reinforcing the changing face of America. According to the study, if current trends continue, the population of the United States will rise to
New technology helps advertising programs work hard
By Marilyn Wilson
RISMEDIA, April 2, 2008–Wherever I go these days I am asked the all-important question by agents and brokers: “What can I do
RISMEDIA, April 1, 2008-The tools and techniques used by real estate firms to stay afloat and maintain profitability in today’s tough market vary. But whether the focus is on recruiting, training, lead generation or ancillary businesses, attention never strays too far from the customer, whose increasing knowledge and demands require more sophisticated input from brokers and […]
By Marylyn B. Schwartz
RISMEDIA, March 31, 2008-If you were Rick Sharga, VP of Marketing, RealtyTrac, Inc. you would find yourself smack in the middle of the foreclosure toxic soup.
RISMEDIA, March 28, 2008-Most sellers have an emotional connection to their home and feel it deserves top dollar when being sold. Everyone naturally wants to get the most money for his or her product, but “sellers must not be hasty with this all-important decision,” cautions real estate expert
Commentary by The Gonzales Group
RISMEDIA, March 27, 2008-As our community profiles change, diversity recruitment has become more important and a priority for organizations. Qualified multicultural talent
By Craig Proctor
RISMEDIA, March 26, 2008–History repeats itself.
Two decades ago, right across the country, the housing market tanked. Up until this point, housing prices had seen
By Scott Einbinder
RISMEDIA, March 25, 2008–Have you heard some negative news about real estate lately? It says so much about our society as the public is fascinated by bad news.
RISMEDIA, March 24, 2008–Do you know how to avoid ‘toxic’ people? Or even what signs to look for to recognize them? This is just one insight among many this week from Dr. Maya Bailey, Ph.D., who tells real estate professionals how to remain positive against an onslaught of negative press surrounding today’s real estate market.
Commentary by Walt Baczkowski
RISMEDIA, March 21, 2008-In everything we read today, you can usually find a reference or article regarding the “new consumer,” their changing habits and how
By The Gonzales Group
RISMEDIA, March 20, 2008-As the profile of our communities and workforces changes, understanding and developing skills for working environments
By Craig Proctor
RISMEDIA, March 19, 2008–Agents sometimes make seemingly little mistakes with their client follow-up that can end up costing them business. I was talking to a group
New York City business attorney Rubin Ferziger says “2008 is a terrific year to go into business for yourself. The key to success is setting up your venture using proven business principles. Just remember to avoid the legal pitfalls when you do.”
RISMEDIA, March 17, 2008–Are you hesitant to call your sphere of influence? Unsure of what to say exactly? This week Dr. Maya offers some advice on how to build confidence in this arena.
By The Gonzales Group
RISMEDIA, March 14, 2008-Multicultural marketing is about casting a wider net to seek customers that ultimately will help boost your bottom line. What many organizations struggle with is “the how” of multicultural marketing.
By Lesley Geary
RISMEDIA, March 13, 2008-There’s more to gaining recognition as a stellar team than simply selling homes as a team.
Commentary by Margaret Kelly
RISMEDIA, March 12, 2008-With declining home sales and tighter budgets, a strong return on investment is more
By Joe Cooke
RISMEDIA, March 11, 2008-What kind of follow-up system do you have in place to generate referrals from your database?
By Maria Patterson
RISMEDIA, March 10, 2008-In a market when many real estate firms are playing it safe, Century 21 Real Estate LLC has actually chosen to raise its standards and perform, system-wide, at an even higher level. Between their symbolic relaunch of the “gold jacket” and their proactive
By Mark Leader
RISMEDIA, March 7, 2008-Are you reinventing the wheel when it comes to investing in your personal marketing initiatives? Are you spending money you don’t have and not getting the return on your investment? You definitely are if you aren’t taking full advantage of the resources
By Cliff Baird
RISMEDIA, March 6, 2008-An echo can only give you back what you say. The way your life is today is merely an echo of what you have said, what you have done and what you have expected. If you are facing a personal
By Craig Proctor
RISMEDIA, March 5, 2008-It’s no secret that most agents are able to e-mail buyers daily updates of homes that match their criteria. This is easily done on most MLS systems across
RISMEDIA, March 4, 2008-In a move to enhance their online positions and drive more business to their overall offerings, an increasing number of brokerages are signing on to Web 2.0, the second generation of Web-based communities and hosted services, such as social networking.
RISMEDIA, March 3, 2008-The real estate market has certainly changed over the last year. Increased foreclosures and the subprime crisis continue to linger as serious problems in many markets, while other markets are simply feeling the slowdown in ways many agents newer to the business have not seen before.
Only two days left to participate in ranking of nation’s top real estate firms
RISMEDIA, Feb. 29, 2008- The deadline for completing RISMedia’s 20th Annual Power Broker Survey - the industry’s leading report ranking the nation’s top
By Jose I. Perez Jr.
RISMEDIA, Feb. 28, 2008-There’s no question that real estate franchises are very popular these days, and for good reason. The National Association of Realtors 2006 Profile of Real Estate Firms showed that 88%
Commentary by Bill Miles
RISMEDIA, Feb. 27, 2008-The real estate market is challenging throughout the United States. For the first time in nearly
Power Broker Survey deadline extended to Monday, March 3
RISMEDIA, Feb. 26, 2008- The deadline for completing RISMedia’s 20th Annual Power Broker Survey - the industry’s leading report ranking the nation’s top brokerages - has been extended to Monday, March 3.
By Marylyn B. Schwartz
RISMEDIA, Feb. 25, 2008-Broker/owner, entrepreneur, techno-savvy geek (that’s a compliment), and all around great guy, Larry Vecchio, Better Homes Realty, New Jersey, has been ahead of the curve in
RISMEDIA, Feb. 22, 2008–If you listen to the news lately, you’d think the real estate market was taking a nose dive toward disaster. While it’s true that increased foreclosures in some markets and the subprime crisis are certainly serious problems for many, other markets are doing
Send in your nomination now for RISMedia’s 4th Annual Top 50 Realtors on the Rise contest
RISMEDIA, February 21, 2008-The market has certainly changed in the past 18 months. Quite frankly, things are just not as easy as they once were.
The deadline for RISMedia’s Power Broker survey is February 26
By Maria Patterson
RISMEDIA, February 20, 2008-Don’t miss your opportunity to gain a competitive edge by ranking among the nation’s
By Glade Jones
RISMEDIA, Feb. 19, 2008-Thanks to the phenomenon of “Web 2.0″-the Internet’s blindingly fast move toward user-generated content-the real estate consumer is changing radically. These changes are all focused
By Lee Froschheiser
RISMEDIA, Feb. 18, 2008-As the boss or manager of your company, do you frequently feel like things are spinning out of control? If the answer is yes, you’re not alone. All too often, employers find themselves struggling to keep pace with the day-in, day-out responsibilities of the job.
RISMEDIA, Feb. 15, 2008-The U.S. housing market has taken a beating in the press this past year. While a market shift has certainly occurred, most of us believe the entire story is not being told.
By Barry Hurd
RISMEDIA, Feb. 14, 2008-Social Media Profiles can influence if you exist online or if viewers find relevant information about a brand. Whether the brand in question is an individual or business, establishing proper profiles on social media sites can increase
An interview with Peter Hunt
By Stephanie Andre
RISMEDIA, Feb. 13, 2008-So many businesses come and go over time. But why does one succeed and another fail? According to Peter Hunt, president and CEO of Hunt Real Estate Corp., over the past 15 years it’s been about “understanding the relationship between inventory and turnover.”
So your inbox is full? How to send the right kind of e-mail
By Brian Wildermuth
RISMEDIA, Feb. 12, 2008-When discussing the power of e-mail marketing as a supplement to traditional
How to Maximize RSS Feeds
By Barry Hurd
RISMEDIA, Feb. 11, 2008-You have information to share. Wonderful and insightful knowledge about your business and changing industry. You are an expert.
Realogy runs second ad campaign in two years promoting positives of housing market
By Beth McGuire
RISMEDIA, Feb. 8, 2008–”It’s a good time to buy real estate.” That’s the message Realogy, the nation’s largest real estate franchisor, wants agents to broadcast to buyers across the country.
Commentary by Renwick Congdon
RISMEDIA, Feb. 7, 2008-Video has moved online in a big way. Estimates indicate that in 2007 over half of all Internet users
By Maria Patterson
RISMEDIA, Feb. 6, 2008-While some brokers across the country wallow in the difficulties of today’s market, others instead look to new avenues to maintain
By Scott Einbinder
RISMEDIA, Feb. 5, 2008–I don’t know about you, but the silence is deafening. The fever pitch of new models, new services, blogs, social networking, vertical marketing, streaming video, maps, search engines
By Anne Houlihan
RISMEDIA, Feb. 4, 2008–For many years, those in the Baby Boomer generation have held the reins in most companies, leading the Generation X workers in the day-to-day activities.
RISMEDIA, Feb. 1, 2008-Many Realtors® often forget that they really have two jobs - the first is to do what they get paid for (and do it better than others they are competing against). The other is to manage their career path and do what is required to ensure their upward mobility isn’t dependent on […]
By Douglas Vermeeren
RISMEDIA, Jan. 31, 2008-When most people make a goal, they state something they want to do or achieve, set a completion date, create some checkpoints
By Bill Catlette and Richard Hadden
RISMEDIA, Jan. 30, 2008-We’ve all heard the workplace mantra, “Whatever you do, ensure that employees are treated fairly and consistently.” The manager’s dilemma
By Barry Hurd
RISMEDIA, Jan. 29, 2008-Every industry has rules. In the world of online marketing, every rule is a shade of gray that is constantly going through technical evolution. While many marketing techniques had periods of proper
Making the list of the nation’s top brokers provides several business-building opportunities
By Maria Patterson
RISMEDIA, Jan. 28, 2008–In today’s challenging marketplace, nothing beats having a leg up on the competition. Completing RISMedia’s Annual Power Broker Survey is the best way to gain that edge. Here’s why.
RISMEDIA, Jan. 25, 2008-With the New Year’s hype subsiding, the end of January seems like the perfect opportunity to evaluate how you set out to reach your goals for 2008. What’s working? What’s not? What should you be concentrating on more? Here, we take a look at what three industry leaders feel are necessary to […]
Interest grows as networking site receives $2.75 million for minority interest
By Beth McGuire
RISMEDIA, Jan. 24, 2008–Now that the phenomenon of online social networking that has emerged in many areas of business today is finally gaining popularity in real estate, it’s growth is taking off ‘faster than a speeding blog.’ This was evidenced
Commentary by Stuart Crawford
RISMEDIA, Jan. 23, 2008-Is excellent client service at an all-time low? Just take a look around today’s high-paced,
By Kelle Sparta
RISMEDIA, Jan. 22, 2008-One of the most inexpensive and effective forms of marketing yourself is networking. Many people realize this, but few do it well. Here are some tips to keep you on the path to success.
Inclusion in this ranking of the nation’s top real estate firms builds broker credibility in today’s challenging marketplace
RISMEDIA, Jan. 21, 2008-RISMedia’s 20th Annual Power Broker Survey-the industry’s leading report ranking
RISMEDIA, Jan. 18, 2008-(MCT)-With mortgage news still dominating the headlines, home buyers and sellers will look to you more than ever for clarification on the many confusing scenarios and options available to them. Here, a primer on the Reverse Mortgage, and when and why it might be right for your clients.
By David Sobel
RISMEDIA, Jan. 17, 2008-You’ve all had that experience with a client where you drive up to a house and they don’t even
By Jeannette Kocsis
RISMEDIA, Jan. 16, 2008-These days, no one questions the value of search engine marketing - but there remains
By Don Kottick
RISMEDIA, Jan. 15, 2008-The real estate industry previously had a tendency towards tardiness when it came to adopting
By Dr. Cliff Baird
RISMEDIA, Jan. 14, 2008–”If you do not allow your manager/coach to hold you accountable, you WILL NOT and you CANNOT reach your full potential.” Most of life is simple to figure out but it is often not easy to carry through on what we know we should do.
By Dr. Cliff Baird
RISMEDIA, Jan. 11, 2008-Sam Walton, founder of Wal-Mart, wrote the following: “The secret of successful retailing is to give your customers what they want.
By Richard Abronson
RISMEDIA, Jan. 10, 2008-There’s a new game in town and it promises to further reshape the real estate industry
By Barry Hurd
RISMEDIA, Jan. 9, 2008-Do you need a basic introduction about search engine optimization (SEO)?
By Ralph R. Roberts
RISMEDIA, Jan. 8, 2008-During the current mortgage meltdown, the press has turned its focus on the most
RISMEDIA, Jan. 7, 2008–InternetCrusade® and RISMedia have announced a new partnership in RealTown, a trademarked Nevada corporation that owns and operates the RealTown.com real estate web portal.
By Don Kottick
RISMEDIA, Jan. 4, 2008-So, you want to know about the demographic segment of our population known as Generation Y
By Eugene L. Meyer
RISMEDIA, Jan. 3, 2008-The latest news on the real estate front was either calmly reassuring or deeply alarming, depending on your point of view.
By Brian Corey
RISMEDIA, Jan. 2, 2008-For the average Web user or a Realtor who concentrates his or her efforts largely on traditional sales and marketing methods, Google is basically a wildly popular search engine which is so famous, its name also acts as a frequently used verb. When you ask someone a question about a […]
Commentary by Dr. Cliff Baird
RISMEDIA, Jan. 1, 2008-”If you do not allow your manager/coach to hold you accountable, you will not and you cannot reach your full potential.”
By Lorne Wallace
RISMEDIA, Dec. 31, 2007–In my 20 years of traveling around to real estate brokerages, one of the areas that most everyone struggles with is recruiting. What I’d like to explore this month is how your back office operation can help you with this process.
By Barry Hurd
RISMEDIA, Dec. 28, 2007–Professional networking is getting more and more complex. In addition to business parties and family events, professionals are constantly
Commentary by Ralph R. Roberts
RISMEDIA, Dec. 27, 2007-In response to my article, “Realtor Caught in Cash-Back-at-Closing’s Crosshairs,” a newly licensed associate broker from Washington state e-mailed me asking whether a cash back at closing deal could ever be legal. His question applied to the following scenario
By Dan Gooder Richard
RISMEDIA, Dec. 26, 2007-In today’s market many agents are getting out of the business. Just look at the most recent license renewal statistics at your local real estate board. The exodus is a great opportunity for agents who want to grow their business and thrive in today’s market.
By Anita Campbell
RISMEDIA, Dec. 24, 2007-Everyone has heard about the coolness of the iPhone, but the business uses for Twitter and the Google Optimizer might also be influential in 2008.
By Eugene L. Meyer
RISMEDIA, Dec. 21, 2007- Just when you thought the clouds on the real estate horizon were getting even darker, a ray of sunshine pops through in the housing futures market. A new survey has pinpointed the number-one goal of today’s college students. It’s owning a house.