Today’s Top Story Archive


750 Million People Can’t Be Wrong: Three Steps to Master Social Search

By Jeannette Kocsis RISMEDIA, Jan. 16, 2008-These days, no one questions the value of search engine marketing - but there remains


What’s Your Image? Four Steps to ‘Employment Branding’

By Don Kottick RISMEDIA, Jan. 15, 2008-The real estate industry previously had a tendency towards tardiness when it came to adopting


Embracing a New Perspective

By Dr. Cliff Baird RISMEDIA, Jan. 14, 2008--"If you do not allow your manager/coach to hold you accountable, you WILL NOT and you CANNOT reach your full potential." Most of life is simple to figure out but it is often not easy to carry through on what we know we should do.


What Is the Meaning Behind Servicing Clients?

By Dr. Cliff Baird RISMEDIA, Jan. 11, 2008-Sam Walton, founder of Wal-Mart, wrote the following: "The secret of successful retailing is to give your customers what they want.


How to Convert Lookers to Leads with Mobile Advertising

By Richard Abronson RISMEDIA, Jan. 10, 2008-There's a new game in town and it promises to further reshape the real estate industry


What Is All of This SEO? Search Engine Fundamentals

By Barry Hurd RISMEDIA, Jan. 9, 2008-Do you need a basic introduction about search engine optimization (SEO)?


What’s Really Going on in the Lending Industry

By Ralph R. Roberts RISMEDIA, Jan. 8, 2008-During the current mortgage meltdown, the press has turned its focus on the most


InternetCrusade, RISMedia Reach Agreement to Merge Web Tech & Media Savvy at RealTown.com Portal

RISMEDIA, Jan. 7, 2008--InternetCrusade® and RISMedia have announced a new partnership in RealTown, a trademarked Nevada corporation that owns and operates the RealTown.com real estate web portal.


It’s All about Them: Recruiting Generation Y

By Don Kottick RISMEDIA, Jan. 4, 2008-So, you want to know about the demographic segment of our population known as Generation Y


Where the Truth about Today’s Market Really Lies

By Eugene L. Meyer RISMEDIA, Jan. 3, 2008-The latest news on the real estate front was either calmly reassuring or deeply alarming, depending on your point of view.


Revving Up Your SEO

By Brian Corey RISMEDIA, Jan. 2, 2008-For the average Web user or a Realtor who concentrates his or her efforts largely on traditional sales and marketing methods, Google is basically a wildly popular search engine which is so famous, its name also acts as a frequently used verb. When you ask someone a question about a topic they're not familiar with, you may have heard them reply "Why don't you Google it?"


Embracing a New Perspective in ‘08

Commentary by Dr. Cliff Baird RISMEDIA, Jan. 1, 2008-"If you do not allow your manager/coach to hold you accountable, you will not and you cannot reach your full potential."


The Broker Challenge Series: Recruiting from your Back Office

By Lorne Wallace RISMEDIA, Dec. 31, 2007--In my 20 years of traveling around to real estate brokerages, one of the areas that most everyone struggles with is recruiting. What I'd like to explore this month is how your back office operation can help you with this process.


Avoid Information Overload: Your Online Professional Networking Strategy

By Barry Hurd RISMEDIA, Dec. 28, 2007--Professional networking is getting more and more complex. In addition to business parties and family events, professionals are constantly


When Receiving Cash Back at Closing is Legal

Commentary by Ralph R. Roberts RISMEDIA, Dec. 27, 2007-In response to my article, "Realtor Caught in Cash-Back-at-Closing's Crosshairs," a newly licensed associate broker from Washington state e-mailed me asking whether a cash back at closing deal could ever be legal. His question applied to the following scenario