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Today’s Top Story Archive


Don’t Miss Your Chance to be Ranked among Leading Brokers in RISMedia’s Power Broker Survey

RISMEDIA, February 11, 2011—In today’s challenging real estate environment, where brokers increasingly compete for a larger piece of a shrinking pie, inclusion among the industry’s upper echelon of real estate firms in RISMedia’s 23rd Annual Power Broker Report & ...


8 Critical Steps to an Interfusion Marketing Strategy

RISMEDIA, February 14, 2011—With 2011 underway, we must be laser-focused and understand the mindset of the consumer with whom we want to do business. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends ...


Real Estate Marking Strategies: Tips to Find Success in Today’s Real Estate Market

RISMEDIA, February 12, 2011—Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who are succeeding. ...


Social Media and Social Networking Demystified

RISMEDIA, February 11, 2011—With the social networking craze continuing to capture headlines, and names like Facebook, YouTube, Twitter and Google now common topics of dinner conversation, one cannot ignore the impact this new medium has had on our lives. ...


5 Tips to Reel in Renters with Social Media

RISMEDIA, February 10, 2011—It’s a good time to buy, but not everyone in every market is doing it. As home prices are rising again in some areas like San Francisco, Manhattan and some parts of Southern California ...


‘Significant Success amid Challenges’: RE/MAX Celebrating 38 Years

RISMEDIA, February 9, 2011—“It’s been an exhilarating ride, through the ups and downs of every type of market imaginable,” said RE/MAX Chairman Dave Liniger, who pioneered the maximum commission concept when he opened his first RE/MAX office in 1973, forever ...


The Truth about QR Codes

RISMEDIA, February 8, 2011—Unless you have been on a hiatus since the NAR Conference in New Orleans last November, spending all the money you made selling real estate on Facebook, you’ve probably noticed small, square codes popping ...


Survey: One-Stop Shopping Still Going Strong

RISMEDIA, February 7, 2011—The National Association of REALTORS® (NAR) and Harris Interactive partnered again to conduct a public opinion study of consumer preferences when it comes to real estate services to see if home buyers’ perceptions have changed given the ...


Maximize Your Smartphone for Marketing with Groups

RISMEDIA, February 5, 2011—Most of us have some brand of smartphone, whether it’s an Android, iPhone, BlackBerry or another brand. These phones can be powerful marketing tools if you maximize your utilization of their features. One feature we want to ...


Improve Your Selling Skills and Improve Your Sales

RISMEDIA, April 22, 2011—I have done a lot of selling over the past 35-plus years—cumulatively at least a few hundred million dollars in personal selling. The largest single sale was a $1.5 million apartment building in the 1980s. ...


Real Estate Marketing Strategies: Are You Afraid to Be Successful?

RISMEDIA, February 3, 2011—In my 14-plus years of coaching real estate agents to be successful, I have uncovered that many people have a deep-seated fear of success. When I probe for the reasons behind this fear of success, the pattern ...


Technology Warrants a Return to Basics for Modern REALTORS®

RISMEDIA, February 2, 2011—What sells homes—agents or the Internet? With the use of technology becoming increasingly more important to the real estate business, do consumers really need a REALTOR®? ...


For Your Clients: Common Impediments to Selling and How to Overcome Them

RISMEDIA, February 1, 2011—Even with the economy improving overall, it would be false to say the real estate market is booming, especially for home sellers. Unfortunately, negative financial headlines are causing some potential sellers to needlessly hide in fear. For ...


RREIN Broker Spotlight: RE/MAX of Boulder – Quality Over Quantity

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, featured ...


Pending Home Sales Continue Uptrend

RISMEDIA, January 29, 2011—Pending home sales improved further in December 2010, marking the fifth gain in the past six months, according to the National Association of REALTORS®. ...


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