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Today’s Top Story Archive
By Ralph Roberts
RISMEDIA, Nov. 28, 2007-Independent real estate agents are often reluctant to explore the agent team approach. They often mistakenly believe that the best way to serve their clients is to do everything themselves-answer the phone, develop CMA's (Comparative Market Analyses), create presentations, meet personally with clients, show homes, and perform all the other tasks required to run a successful real estate business. Unfortunately, this "nobody could do it better than me approach" often results in inferior customer service.
By Barry Hurd
RISMEDIA, Nov. 27, 2007-The buzz in the past 12 months has been about blogging, podcasting, online video...hundreds of ways for people to share commentary and talk about things. Regardless of how active you want to be with social media, the general population simply doesn't care if you are in the conversation or not. They are going to blog about you, discuss the colors in your logo, comment on how customer service issues were resolved, and possibly even try to tell you how to run your business.
By Dr. Maya Bailey, PhD.
RISMEDIA, Nov. 26, 2007-Do you go through the same slump every year? It begins somewhere in November. Your business slacks and you realize that your income is going to come way down at the very time when you want to be spending and buying. You get sad and then you get scared and before you know it, you're in a full blown depression. Somehow the thought, "Desperation doesn't sell" finds a way into your already crowded brain.
By Gregg Gregory
RISMEDIA, Nov. 21, 2007-Failing All Star teams aren't just a sports theme; they have been a challenge facing businesses for years. Companies want a super-star leadership team and end up tumbling. Look at Enron ... superstars from the top down, and what happened there?
By Barry Hurd
RISMEDIA, Nov. 20, 2007-Do you remember a professional situation where you found out through a friend of a friend that some nasty rumor was floating around? What about the time you found out six months afterwards - or the time it seemed like everyone but you knew the rumor?
By Renwick Congdon
RISMEDIA, Nov. 19, 2007-As we discussed last month, sharing information within a group or company is often referred to as "tribal knowledge." By de-centralizing the workplace, tribal knowledge-and with it, one of the most effective methods for continuing education-is lost.
By Ralph Roberts
RISMEDIA, Nov. 16, 2007-Martha Stewart, The Donald, Oprah, Britney Spears, Paris Hilton. As soon as you hear one of these names, a face pops into your mind. You probably can describe what each person does. You may even react emotionally. That's because these people have brand presence
By John Voket
RISMEDIA, Nov. 15, 2007-In the midst of NAR excitement in Las Vegas, John Featherston, President and CEO of RISMedia and Ralph Roberts announced the publication of Power Teams-The Complete Guide to Building and Managing a Winning Real Estate Agent Team, early next month. The co-authors expect the book to serve as the definitive text on the increasing popular concept of agent teams.
By Bill Miles, EVP Connecting Neighbors
RISMEDIA, Nov. 14, 2007-A strategic, focused and well-executed marketing plan can carry you through any market. In a down market, as we are experiencing now
Commentary By John Fuhrman
RISMEDIA, Nov. 13, 2007-Don't get me wrong, the value of the courses in the continuing ed program provide valuable information about compliance, practices, and much more
By Barry Hurd
RISMEDIA, Nov. 12, 2007-In the beginning, it all starts with a few simple words. What phrase will prospective customers think of when they find you? With the correct answer to that question, you may have the opportunity to deliver a message to someone looking for your skills. Yet there are other questions that must be answered along the way.
By Christian Walsh
RISMEDIA, Nov. 9, 2007-Although many eyes focus on statistics, the viewpoint of those who are actually in the trenches is another valuable perspective. Certified New Home SpecialistTM reached out across the nation to learn how those in the field are dealing with the changing marketplace.
By John Voket
RISMEDIA, Nov. 8, 2007-By 7:30 a.m. November 5, most of the energy being devoted to the recent southern California wildfires had turned from suppression to recovery. Firefighters who had been flown
RISMEDIA, Nov. 7, 2007-The Swanepoel TRENDS Report, a publication detailing the Top 10 trends shaping the real estate industry every year, is once again nearing its final stages of research. This year, The 2008 Swanepoel TRENDS Report is expected to exceed last year's 159 pages and should weigh in around 170 pages, according to a spokesperson for The Report.
By Barry Hurd
RISMEDIA, Nov. 10, 2007-The most repeated lie in business has always been "if you build it, they will come." In the world of online marketing and real estate, the most commonly spread falsehood is, "If your company shows up on the search engines for city, state, real estate keywords that the market will stampede through your doors and money will fall from the sky."
