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Today’s Top Story Archive


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


10 Questions to Ask Your Short Sale Certification Provider

RISMEDIA, September 8, 2010—There is a lot of buzz right now in the industry about short sales and making sure you are certified to handle the short sale transaction. Regardless of whether or not you actually want to do a ...


Company Profile: Bank of America Home Loans Works with Real Estate Professionals to Offer Buyers a Better Purchase Experience

RISMEDIA, September 7, 2010—The housing market is showing signs of life. Historically low interest rates and greater home affordability in many areas are beginning to attract prospective home buyers to the market. And with a slow yet steady economic recovery, ...


Exceeding Expectations, Pending Home Sales Rise 5.2%

RISMEDIA, September 3, 2010—Following a sharp drop in the months immediately after the expiration of the home buyer tax credit, pending home sales have modestly risen, according to the National Association of Realtors. ...


9 Killer Content Creation Ideas for Your Real Estate Blog or Website

RISMEDIA, September 2, 2010—What’s the number one absolute best way to get more organic traffic to your real estate blog, website or lead capture pages? ...


No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact ...


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


What Seniors Should Know before Modifying Mortgage

RISMEDIA, August 30, 2010—(MCT)—Maria Olmo doesn't like her chances of paying off her new, 40-year mortgage. "I'll die before it's paid off," said Olmo, who got her 30-year mortgage modified because she was at risk of losing her home to ...


When it Comes to Branding, Get Real

RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number ...


Some Homebuyers Are Holding Back, but Market offers Bright Spots Too

RISMEDIA, August 27, 2010—(MCT)—Everywhere you look, July was not ideal for real estate—that's one thing on which the economists and the statistics agree. Sales figures released recently for the first month in 19, not invigorated by government tax credits, offered ...


Acquisitions: A Look at Strategies in the Current Economy

RISMEDIA, August 26, 2010—Acquiring companies in today’s economy is an important question that needs to be examined closely, even for companies historically inclined to grow through acquisition. In this month’s Power Broker Roundtable, industry leaders Ron Peltier and Dan Elsea ...


Three Lessons from Three Years of Recession

RISMEDIA, August 25, 2010—If there’s one thing that time consistently does, it’s move forward. So, as this Great Recession continues to wear us down, it may be time to cast our eyes towards the horizon as well as take stock ...


The Missing Link in Lifestyle Search

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished ...


Obama Administration Housing Scorecard Shows Continued Progress in Housing Market, but Challenges Remain

RISMEDIA, August 23, 2010—The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury has released the August edition of the Obama Administration’s Housing Scorecard (www.hud.gov/scorecard), a comprehensive report on the nation’s housing ...


New Rules Limit Too-Low Estimates of Closing Costs

RISMEDIA, August 20, 2010—(MCT)—Facing new penalties if they lowball estimates of upfront mortgage costs, lenders and brokers appear to be coming clean about how much borrowers will pay. As a result, the so-called good-faith estimates that mortgage providers must give ...


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