Subscribe To Our Daily Newsletter!

RISMEDIA, July 15, 2011—If you’re like most real estate professionals that I coach, you have asked yourself this question, “Do I have what it takes to succeed?” either on a conscious level or a subconscious level. Chances are you do have everything that it takes to succeed. And what I mean by that is that most likely you do have the knowledge and the experience and the expertise that would make you successful. However, you probably also have some doubts and self limiting beliefs.

RISMEDIA, July 14, 2011—One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement. Regrettably, many salespeople use a "show and tell" presentation style and babble on hoping they might say something that will generate a sale. When you show or tell your prospect about your product or service they have a tendency to doubt the information and mentally disengage from your presentation. On the other hand, when they participate in the selling process and are guided to discover a feature or benefit on their own, they will be inclined to believe it.

RISMEDIA, July 13, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com hosts “Rand on Real Estate” on 770 WABC where this week he discusses the Colorado Springs real estate market with RISMedia’s Real Estate Information Network® (RREIN) Member and CEO of Re/Max Properties Inc, Joe Clement.

RISMEDIA, July 12, 2011—Executives within the default Industry are required to make decisions on a variety of dispositions that vary from loss mitigation to REO pricing strategies. The Broker Pricing Opinion (BPO) is an integral component of the decision making process, and as the industry has grown exponentially over the past five years, the need for greater accountability has grown with it.

RISMEDIA, July 11, 2011—What exactly is branding and why should you care? If you have ever been to New York’s Times Square, you have probably seen Naked Cowboy. If you have watched any television or read the paper, you have heard of Donald “The Don” Trump. Both of these people have worked hard at developing a brand for themselves and it works!

RISMEDIA, July 9, 2011—At a time when creating a high value proposition can be the differentiator in getting more buyer and seller business, top earning agents are equipped with the best and latest engagement tools. They know that incorporating systems, tools and strategies will help them out-perform and up-serve their prospects. But if you look closely, they never stray far from the basics of connecting more people with their housing solutions more consistently.

RISMEDIA, July 8, 2011—The Dodd-Frank Wall Street Reform and Consumer Protection Act has many components and one of the biggest ones is about to debut. The Consumer Financial Protection Bureau (CFPB) is slated to start operations on July 22, 2011. The truth is that work is already being done behind the scenes and has been for months now. The agency has been adding staff and setting up systems and should be ready to roll by the July date. They have also been working on some early Dodd-Frank tasks such as combining the Good Faith Estimate (GFE) under RESPA and the Truth in Lending (TIL) statement under TILA. This process, as of this writing, has been a pleasant surprise and bodes well for how CFPB will handle its numerous future regulatory endeavors.

RISMEDIA, July 7, 2011—Leading economists agree that 122 million Americans between the ages of 16 and 46 dictate the growth and success of the US and Global economy. This group has become labeled as the “Economic Influencers.” Professionals in every field are working harder than ever to influence this group, which dominates the landscape in numbers, and consequently, dollars. As traditional forms of communication continue to achieve less ROI, the tsunami of social media is reaching a tipping point. With 750 million users on Facebook alone, will you drown in the crashing waves or surf toward profitability?

RISMEDIA, July 6, 2011—Sales and marketing consultant, Brett Clay, author of Selling Change, 101+ Secrets for Growing Sales by Leading Change, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, "Some of the ways salespeople lose customers are perennial. Others are related to the changing market. The biggest mistake, though, is failing to evolve and stay competitive."

RISMEDIA, July 5, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com, host of “Rand on Real Estate” on 770 WABC, answers the question “How do professional investors play this market?” Buy at the right time, says Rand; buy in an area that has good future potential but is “getting smacked around a bit now,” to buy under market. Professionals do not look for a steal; they look to buy well, he says.

RISMEDIA, July 2, 2011—For the past few months, I have opened my speaking engagements by asking this simple question: “How many of you wish you were making more money?” It’s not a trick question. Not surprisingly, the answer is always a huge majority of hands being raised in the affirmative. Most agents and brokers “wish” they were earning more income, especially in these troubled times.

RISMEDIA, July 1, 2011—In the current real estate market, with home sales slumping like an injured athlete, many sellers are pulling out all the stops to get their homes to sell. One of the most common tactics is to change REALTORS® when the one they’re using isn’t getting the job done. However, one expert believes that there is another way.

RISMEDIA, June 30, 2011—If the housing market were human, it would look like it just wrestled a few alligators, after running an obstacle course through a snake pit. The market is beaten and bruised, but still trying to emerge from the recession, which is why Greg Rand, a 20-year real estate veteran and author of Crash Boom from Career Press, wants people to know about five new trends that could help them beat the housing blues.

RISMEDIA, June 29, 2011—Short sales aren’t what they used to be. Gone is the long and complex process that often confused and frustrated both buyers and sellers. Today, mortgage lenders—along with the federal government—have streamlined short sales to make them more efficient and successful than ever before. Here are several things real estate professionals need to know as they pursue this significant opportunity. First, what is a “short sale?” It’s a process in which the mortgage lender allows a property to be sold for less than the remaining principal balance on the loan. Short sales can be the answer for home-owners who cannot afford their mortgage payments or no longer wish to remain in the home.

RISMEDIA, June 28, 2011—Do you know people with college-bound kids? If so, then you know that one obsession revolves around the higher education process. ACT scores, their kids' chance of getting into their first-choice school, and the grand college tour are regular fodder on the cocktail party circuit. Believe it or not, the topic can be the starting point for any REALTOR® looking for green conversation, and a way to soft-pedal any expertise you may have on green issues, including cost savings and healthier living choices. By offering up useful insight, you just might snag some new contacts for your business.