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Today’s Top Story Archive


Technology Overload: Does Your Technology Waste Your Time or Generate More Business?

App OverloadWith the advent of new apps, overlapping software and even 3D video technology in real estate, it’s hard for agents to pinpoint exactly what it is they need to sell more homes and close more business in a given ...


Is Your Revenue at Risk? CEO Exchange Panel Discusses the Future of ABAs for Brokers

The prominence of the Consumer Financial Protection Bureau (CFPB) has raised concerns surrounding compliance and regulations, impacting everything from the Fair Credit Reporting Act and the new Qualified Mortgage Rule to the Real Estate Settlement Procedures Act. The implications for Affiliated Business ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


Tips for Hosting a Creative Open House

Open houses are hit or miss for most agents. Some even forgo them altogether. Why? Hosting the traditional open house may be a lost art, but never a lost cause. With some imagination (and a little bit of luck), open houses can ...


Consumer Confidence Soars in July

The economic forecast is looking sprightly according to Americans, as consumer confidence in July hit its highest level since October 2007. On Tuesday, the Conference Board announced that the U.S. consumer confidence index jumped to 90.9 in July, up from a revised ...


Zillow Announces Acquisition of Trulia for $3.5 Billion in Stock

Official word came from Zillow, Inc. (NASDAQ:Z) this morning that the company has entered into a definitive agreement to acquire listings portal rival Trulia, Inc. (NYSE:TRLA) for $3.5 billion in stock. What had been rumored for weeks was picked up by the mainstream media Friday that the companies were in ...


Rumors Now Widely Reported: Zillow in Talks to Acquire Trulia

What has been rumored for weeks has now been picked up by most of the mainstream financial media Thursday. It is now being widely reported that Zillow Inc. (NASDAQ: Z) is in discussions to acquire rival Trulia Inc (NYSE: TRLA). ...


Mastering Your Tablet: Shortcuts

If you are a real estate agent (and also, alive) hopefully you’re using some sort of technology that can help you stay organized and in touch while on the go. Smartphones are always safe bets – they’re easy to use and combine email, phone and web all in one small, ...


June Existing-Home Sales Reach Recent Highs

During the month of June, existing-home sales reached an annual pace of 5 million sales for the first time since October 2013, according to data recently released by the National Association of REALTORS®. In addition to the heightened existing-home sales, rising inventory ...


Tips for Superior Summer Home Staging

Ah summer, the season of grilling, dipping in crisp blue pools, and selling homes. If you want the latter to seem as enjoyable as the first two, then you may want to take another look at your staging process. Staged homes ...


Is an Agent Team Right for You? 9 Signs That Point to ‘Yes!’

For many real estate professionals, the mere thought of bringing a new team member—or two—on board is all it takes to talk themselves out of even entertaining the idea. However, creating a successful agent team will not only benefit your company (hello ...


67 Percent of Consumers Plan Home Improvements in the Next Six Months: Survey

Nationally, 67 percent of consumers plan home renovations within the next six months, according to the latest realtor.com® Home Improvement Survey. ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


The Economic Impact of the Affordable Housing Credit

In addition to ensuring the supply of affordable rental housing, the Low-Income Housing Tax Credit (LIHTC) supports jobs and provides benefits to the economy, reports the National Association of Home Builders (NAHB). Using the NAHB economic impact model of home building, revised ...


Who Moved My Real Estate Market? Trends in the New-homes Arena Offer Great Opportunities

After years of record-low housing production, builders across the nation are gearing up and bringing homebuilding back to life. Building on an inventory of lots purchased during the recession, new-home construction is helping to offset low housing inventory, increasing buyer interest in ...


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