The Double-Edged Sword
“Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and greatest “must-have” technology tools. But while emerging technology will always “change everything,” it also has the capacity to suck away your time and energy and cause you to lose focus on the most important things in your life and business.
Let’s take a look at social media as just one example. Social media has taken not only the real estate industry, but the entire world, by storm. The concept of social media as a tool for business is a solid concept, and the premise of regularly staying in front of your clients has enormous value.







