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Today’s Top Story Archive


Home Valuation: Clearing the Way to More Listings

Real estate is a competitive industry, and even that might be an understatement. That’s why many brokerages spend millions of dollars on lead generation every year with hopes of converting the very best leads and increasing sales. Some brokerages are even setting ...


Realogy Presents Zap: Launch of Integrated Technology Platform Set to Propel Its Brands Forward

In August 2014, Realogy prevailed in its bold strategy to pursue Emeryville, Calif.-based ZipRealty, acquiring the innovative brokerage business and Zip’s proven end-to-end technology platform for $167 million. Following fast on the heels of that move, Realogy has been rolling out ZipRealty’s proprietary ...


Revealed: Top 20 Cities for Residential Remodeling

Residential remodeling across the nation increased by 9 percent between December 2014 and December 2015, and has increased 40 percent since 2010, according to BuildFax, a company that delivers data-driven insights for smart property decisions. ...


4 Simple Lifehacks of SuperProducers

Master your day and you’ll master your life. That’s the simple secret of SuperProducers, says two-time, best-selling author and real estate professional Michael Maher. While SuperProducers might look superhuman to the average salesperson, they’re not. “All that these incredibly successful ...


Update: Using Drones in Real Estate

Chances are good that in 2015 you read an article, heard a news story, or overheard a conversation about the use of unmanned aircraft systems (UAS), or drones, in real estate and other businesses. But it seems that there are still more questions ...


Survey: New Rule Reduces Mortgage Offerings, Causes Delays

Banks are still struggling to comply with the Consumer Financial Protection Bureau’s 2015 TILA-RESPA Integrated Disclosure rule, or TRID, according to an American Bankers Association survey results released this week. The survey, conducted in February of this year, found that 25 percent of ...


January Brings Slowdown in Pending Home Sales

Following the highest average year for the index in nearly a decade, pending home sales declined to begin 2016 but remained slightly higher than a year ago, according to the National Association of ...


5 Steps to Close More Deals with Smart Prospecting

Looking to boost your lead generation efforts to increase business revenue? While more leads might help, 73 percent of real estate leads are not sales-ready when first generated. This means only 27 percent of your leads are immediately going to act—which leaves a ...


Spring Buying Season Starts Early

Residential real estate is off to the races with spring home-buying season velocity driven by strong demand and slight inventory growth, according to realtor.com®’s preliminary analysis of February data. Housing inventory is moving six days faster than last year ...


5 Scripts for a Successful Negotiation

In an industry where commissions are being challenged and discounted daily, negotiation skills can be the difference between receiving a four or six percent commission. That means, in a $500,000 transaction, you could be missing out on an additional $10,000. According to a recent NAR Profile of Buyers and Sellers, ...


Gentrification: How to Identify Promising Markets

First come the hipsters, then the middle class and finally the Michelin-star gastropubs. These are just some of the trademarks of gentrification according to Tranio, a trend that can be very profitable for local property markets but only if ...


Housing Prices Slide Up 5.7 Percent

U.S. home prices were up 5.7 percent year-over-year, according to the recently released S&P/Case-Shiller U.S. National Home Price Index, covering all nine U.S. Census divisions. The report recorded a slightly higher year-over-year gain with a 5.4 percent annual increase in December 2015 versus ...


6 Tips to Help Manage Your Online Presence

Our VP of Marketing Lisa Fettner recently spoke at the annual CRS Sell-a-bration and offered tips for managing your online presence. Lisa stressed how important it is for agents to keep their profiles current and fresh, and shared the following six tips to ...


How to Be the CEO of Your Business and Life

Do you spend your days frantically running from fire to fire instead of tackling the tasks on your to-do list? Does your work day stretch into the double digits as you try to gain some semblance of control over your ...


Lifting the Lives of Young People

REALTORS® have always been huge supporters of their communities. Now, in an effort to help build even stronger community connections, the National Association of REALTORS® is joining forces with Boys & Girls ...


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