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Today’s Top Story Archive


Do Internet Customers Buy the Property They Called on?

We are aware some consumers find a home on the Internet and bring the property to the attention of an agent or broker they are already working with. And historically consumers would get interested in a property, call an agent who is ...


Taking the Temperature of the Market

Recently, Freddie Mac released its U.S. Economic and Housing Market Outlook for January showing that four of the key housing indicators are all moving in the right direction, which bodes well for an ongoing recovery. ...


December Housing Production Tallies Third Highest Month for 2013

Following an unusual surge in housing starts in November, nationwide housing production fell 9.8 percent to a seasonally adjusted annual rate of 999,000 units in December, according to newly released figures from the U.S. Department of Housing and Urban Development and the ...


Brian Buffini Shares What It Takes to Succeed in the New Era of Real Estate

Having trained millions of real estate professionals for success over the course of almost 20 years now, Brian Buffini, chairman and founder of Buffini & Company, knows what it takes to increase business in an altered real estate environment. In this exclusive ...


30-Year Fixed Mortgage Rates Plummet 16 Basis Points

The 30-year fixed mortgage rate on Zillow(R) Mortgage Marketplace is currently 4.23 percent, down 16 basis points from 4.39 percent at this time last week. The 30-year ...


Get a Broker Online Marketing Evaluation

Our expertise is in online marketing, and we’ve found it beneficial to share our experiences with brokers. We have organized this as an Online Marketing Evaluation. The purpose is to see if we can transfer what we have learned to help brokers ...


The Leads are Weak!

Any salesperson worth their Rolodex will recognize this classic refrain from “Glengarry Glen Ross,” the Pulitzer Prize-winning and highly expressive behind-the-scenes tale about the underbelly of real estate sales. Mired in the uphill battle of lead conversion, Shelley “the Machine” Levene (Jack ...


Average Size of New Single-Family Homes Continues to Rise

The size of a typical new single-family home rose in third quarter of 2013, continuing a post-recession trend. The recent increase in size is likely due to an atypical mix of buyers. ...


Housing’s Contribution to GDP Expected to Improve from 2013

An abatement in economic policy uncertainty surrounding fiscal and monetary issues is expected to lay the foundation for improved private sector activity and accelerated economic growth in 2014, according to Fannie Mae’s Economic & Strategic Research Group. With growing momentum in economic ...


What’s on Tap for Real Estate in 2014: Relocation

There are plenty of places where you can find predictions about the real estate market in 2014. I don’t have a crystal ball, so I don’t make predictions. But I will tell you that there are several facts that point to a ...


Top Trends in Real Estate for 2014

(MCT)—Gabe Cole bought and sold 15 homes last year as part of his sideline as a house flipper. ...


Marketing Tactics to Integrate in 2014, Part 2: Local Marketing

Continuing our look at what lies ahead for real estate pros in 2014, here are the latest of the 14 marketing trends expected to be hot in the new year, with an emphasis on local marketing. Check out last week’s mobile trends ...


Housing Markets Continue to Show Gradual Improvement

Markets in 56 out of the approximately 350 metro areas nationwide returned to or exceeded their last normal levels of economic and housing activity, according to the National Association of Home Builders/First American Leading Markets Index (LMI), released recently. This represents a ...


Out of the Pigeonhole! Are You Losing Money by Stereotyping Transferees?

Long-time relocation professionals will recall a time when “corporate transferee” connoted much more liberal relocation assistance. Executive careers were often crafted by a series of moves for the same employer. Relocation policies were generally egalitarian and employee-needs based. A transferring homeowner usually ...


NAR Creates a Name Space on the Internet with .REALTOR Top-Level Domain

According to the 2013 Profile of Home Buyers and Sellers, 92 percent of consumers turn to the Internet in their home search. To stay ahead of this fundamental shift online, the National Association of REALTORS® (NAR) expects the Internet Corporation for Assigned ...


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