Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).
Bundle 1: CIPS Core Courses (Non-US Version).

Today’s Top Story Archive


Branding Consistency: Color Is Key

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to ...


Real Estate Marketing Strategies: From Procrastination to Productivity

If you are currently suffering from procrastination, let’s explore why and what you can do about it. ...


January Home Prices Rise 0.3 Percent

The latest FNC Residential Price Index® (RPI) indicates that U.S. property values continued to recover through January—the 11th consecutive month of rising prices. Despite the uneven pace of price gains across different geographical markets, there are clear signs that the housing ...


Looking for a Way to Keep Prospects Warm?

Not every prospective customer you meet will be ready to close right away. When you are collecting dozens of new prospects each month it can be a daunting task to stay in touch with every one of them. ...


What’s for Free Lunch Today?

It’s been a long time since the original “free lunch” prompted economists to remind us there’s no such thing as one. Saloon patrons in the late 19th century were often treated to a free meal in exchange for a drink. In ...


Freddie Says: Mortgage Rates Steady

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates largely holding steady from the previous week, remaining near their 65-year record lows, and continuing to provide support for the housing recovery. ...


Creating a Winning Environment

There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work ...


NAR Increases Member Engagement with MVP

As The Voice for Real Estate®, the National Association of REALTORS® is America’s largest trade association, representing more than 1 million members involved in all aspects of the real estate industry. With its core purpose to help its members become more ...


ASF Outlines Fannie, Freddie Mortgage Securities Merger

The American Securitization Forum has detailed possible ways regulators could merge mortgage-backed securities offered by Fannie Mae and Freddie Mac in order to close the pricing gap between the two. ...


5 Ways to Use the Power Broker Survey for Business Development

The polls are closed and the tally is on to rank the leading brokerage firms for 2012. Receiving its largest response ever, RISMedia’s 25th Annual Power Broker Survey will yield a record-breaking listing of real estate’s top brokerage firms in the ...


Home Prices Expected to Rise at least 3.3 Percent Annually through 2017

The housing recovery is expected to grow at an annualized rate of 0.6 percent through the third quarter of this year, then gain momentum and prices are projected to grow 3.7 percent between the third quarters of 2013 and 2014 until ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying ...


Exterior Replacement Projects Provide Biggest Return on Investment for Homeowners, Say REALTORS®

Homeowners looking for the most return on their investment when it comes to remodeling should consider exterior replacement projects. According to the 2013 Remodeling Cost vs. Value Report, REALTORS® rated exterior projects among the most valuable home improvement projects. ...


What Do Home Buyers Really Want?

Many in the housing industry are wondering not only what today’s home buyers really want, but also what they are ready to leave behind in light of current economic realities. A new study recently released by NAHB, What Home ...


Our Latest News >>