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Today’s Top Story Archive


Investors and the Home-Rental Market

In traditional housing recoveries, individuals and households provide the bulk of the demand the market needs to rebound. This time, though, a different kind of buyer has been powering the housing recovery: investors looking for valuable rental property. ...


No Trust or Rapport? No Sale or Referrals.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the ...


Is Data Scraping Taking Money from Brokers’ Pockets? Realtor.com’s Curt Beardsley Says, ‘Yes’

Data scraping and misuse of listing data that belongs to brokers are growing concerns. Many scrapers (or others who receive the data legitimately but use it in ways that violates its licenses) are actively reselling listing data for various uses not ...


REALTORS® Urge Preserving Homeownership Tax Policies

As Congress pursues comprehensive tax reform it should focus on doing no harm to housing and America’s 75 million homeowners by maintaining current tax laws for homeownership and real estate investment, the National Association of REALTORS® said in a recent ...


Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


New-Home Sales Rise 1.5 Percent in March

Sales of newly built, single-family homes rose 1.5 percent to a seasonally adjusted annual rate of 417,000 units in March, according to newly released figures from HUD and the U.S. Census Bureau. ...


Beyond Referrals

Last month we discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate transfers and increased renter populations, it ...


The Quiet Giant Built on Performance: LeadingRE, a Network of Premier Brokerages

It’s 8:00 a.m. in a Ritz-Carlton meeting room in downtown Chicago as a baker’s dozen of real estate brokers representing $90 billion in annual home sales gather at the thrice-yearly board of directors meeting for the company they own and operate. ...


Avoid These Real Estate Advertising Slogans

In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a ...


Mortgage Rates Move Lower Again, Near Record Lows

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates moving lower this week amid data showing weaker consumer spending. This marks the third consecutive week fixed-rate mortgages have moved lower as the ...


Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. ...


Housing Passes One Million Mark

Housing construction passed the psychological mark of one million starts in March coming in at 1.036 million homes, up 7 percent from an upwardly revised February level of 968,000. The surge was due to a 31 percent increase in apartment construction ...


The Vacation Home Makes a Comeback

As the market continues to shift, one industry trend seems to be making continuous waves: vacation homes. ...


REALTORS® Applaud FHA for Taking Steps to Improve Its Financial Stability

While the Federal Housing Administration still faces challenges ahead, the agency has already taken a number of significant steps to mitigate risk and increase the solvency and strength of the mortgage-insurance fund. That’s according to National Association of REALTORS® President Gary ...


FHA Reform Efforts Must Ensure Borrowers Have Access to Affordable Home Loans

With tight mortgage lending standards preventing well-qualified home buyers from obtaining home loans and impeding the housing and economic recovery, the National Association of Home Builders (NAHB) recently expressed support for congressional efforts to reform the Federal Housing Administration (FHA) but ...


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