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The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Customer Relationship Building: Skills for Sales Success: Part Seven.
BPOs: The Agent's Role in the Valuation Process.
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Today’s Top Story Archive


my.REALTOR.org – Your New Personalized Connection to NAR

This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive ...


Technology Can Help Build Connections

For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable. ...


New Real Estate Poll: Americans Increasingly Optimistic about Homeownership

Americans are significantly more optimistic about homeownership than they were a year ago. That’s according to a new national survey released this week from Prudential Real Estate, a Brookfield Residential Property Services company. According to the second-annual Prudential Real Estate ...


Consumer Attitudes Stabilize, Positivity Spreads

Americans' concerns about key economic and housing issues are beginning to subside, according to results from Fannie Mae's February 2012 National Housing Survey. ...


How to Read Your Prospect Like a Book

Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close sales is ...


Where Next? Following Boomers to Their Next Real Estate Purchase

Baby boomers are becoming seniors at a rate of 10,000 per day, 4 million per year. By 2020, 80 million people in the U.S. will be 65 or older. Many will uproot to flee ice storms and frost heaves, move ...


What You Need to Know about Cancellation of Mortgage Debt

This column is brought to you by the NAR Real Estate Services group. ...


Marketing Strategies: Do You Need to Be Lucky to Succeed?

While helping a client release her self-limiting beliefs, she brought up the old belief that she has to be lucky to succeed. ...


5 Leverage Points to Close More Sales

As the first quarter of 2012 draws to a close, you may be thinking to yourself, “Gosh, I gotta step this up! I am not on target for the goal that I set to improve my sales volume this year.” ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

Combine our technology-driven world and today’s challenging real estate market and you have a good recipe for one overwhelmed real estate professional. ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


Housing High Point: Pending Sales of Existing Homes Up to Nearly Two-Year High

(MCT)—More Americans are signing contracts to buy existing homes than at any time in nearly two years, boosting the housing industry’s slow recovery, according to the National Association of REALTORS®’ index of pending home sales. ...


What Are You Selling?

When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting ...


How to Tell When Your Seller Means Business

Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken ...


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