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Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (US Version).

Today’s Top Story Archive


Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great ...


The Seller’s Role: How Big Is Their Part?

(MCT)—Spring arrived very early this year in much of the country, bringing what traditionally is the best time to buy and sell real estate, even through the downturn. ...


Time Management: Are You Losing Money?

The person who coined the phrase "time is money," must have been a sales rep paid on commission. In the selling profession, the old cliché rings true; if you are not talking to a prospect or customer, you're unemployed! How ...


Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who ...


Home Prices Start to Rise, Sales Trend Higher: Housing Recovery Underway

For the first time in 18 months, home prices in February rose higher. With a median price of $171,881, prices in the 53 cities surveyed by the RE/MAX National Housing Report rose by 1.1% over February 2011. ...


my.REALTOR.org – Your New Personalized Connection to NAR

This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive ...


Technology Can Help Build Connections

For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable. ...


New Real Estate Poll: Americans Increasingly Optimistic about Homeownership

Americans are significantly more optimistic about homeownership than they were a year ago. That’s according to a new national survey released this week from Prudential Real Estate, a Brookfield Residential Property Services company. According to the second-annual Prudential Real Estate ...


Consumer Attitudes Stabilize, Positivity Spreads

Americans' concerns about key economic and housing issues are beginning to subside, according to results from Fannie Mae's February 2012 National Housing Survey. ...


How to Read Your Prospect Like a Book

Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close sales is ...


Where Next? Following Boomers to Their Next Real Estate Purchase

Baby boomers are becoming seniors at a rate of 10,000 per day, 4 million per year. By 2020, 80 million people in the U.S. will be 65 or older. Many will uproot to flee ice storms and frost heaves, move ...


What You Need to Know about Cancellation of Mortgage Debt

This column is brought to you by the NAR Real Estate Services group. ...


Marketing Strategies: Do You Need to Be Lucky to Succeed?

While helping a client release her self-limiting beliefs, she brought up the old belief that she has to be lucky to succeed. ...


5 Leverage Points to Close More Sales

As the first quarter of 2012 draws to a close, you may be thinking to yourself, “Gosh, I gotta step this up! I am not on target for the goal that I set to improve my sales volume this year.” ...


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