Today's Top Story Archive


How to Brand Yourself a Superstar

Friday, November 16th, 2007
By Ralph Roberts RISMEDIA, Nov. 16, 2007-Martha Stewart, The Donald, Oprah, Britney Spears, Paris Hilton. As soon as you hear one of these names, a face pops into your mind. You probably can describe what each person does. You may even react emotionally. That's because these people have brand presence
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Agent Teams: a Movement that’s Come of Age

Wednesday, November 14th, 2007
By John Voket RISMEDIA, Nov. 15, 2007-In the midst of NAR excitement in Las Vegas, John Featherston, President and CEO of RISMedia and Ralph Roberts announced the publication of Power Teams-The Complete Guide to Building and Managing a Winning Real Estate Agent Team, early next month. The co-authors expect the book to serve as the definitive text on the increasing popular concept of agent teams.
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Strategic Marketing: Eliminate the Bottom Half

Tuesday, November 13th, 2007
By Bill Miles, EVP Connecting Neighbors RISMEDIA, Nov. 14, 2007-A strategic, focused and well-executed marketing plan can carry you through any market. In a down market, as we are experiencing now
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What You Need Most in Real Estate Training

Monday, November 12th, 2007
Commentary By John Fuhrman RISMEDIA, Nov. 13, 2007-Don't get me wrong, the value of the courses in the continuing ed program provide valuable information about compliance, practices, and much more
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How to Compete with Keyword Advertising

Friday, November 9th, 2007
By Barry Hurd RISMEDIA, Nov. 12, 2007-In the beginning, it all starts with a few simple words. What phrase will prospective customers think of when they find you? With the correct answer to that question, you may have the opportunity to deliver a message to someone looking for your skills. Yet there are other questions that must be answered along the way.
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In the New Home Trenches: How 3 Agents Adapt to the Changing Marketplace

Thursday, November 8th, 2007
By Christian Walsh RISMEDIA, Nov. 9, 2007-Although many eyes focus on statistics, the viewpoint of those who are actually in the trenches is another valuable perspective. Certified New Home SpecialistTM reached out across the nation to learn how those in the field are dealing with the changing marketplace.
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SoCal Wildfires Inspire Response From Realtors

Wednesday, November 7th, 2007
By John Voket RISMEDIA, Nov. 8, 2007-By 7:30 a.m. November 5, most of the energy being devoted to the recent southern California wildfires had turned from suppression to recovery. Firefighters who had been flown
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Get a Jump on 2008 Trends

Tuesday, November 6th, 2007
RISMEDIA, Nov. 7, 2007-The Swanepoel TRENDS Report, a publication detailing the Top 10 trends shaping the real estate industry every year, is once again nearing its final stages of research. This year, The 2008 Swanepoel TRENDS Report is expected to exceed last year's 159 pages and should weigh in around 170 pages, according to a spokesperson for The Report.
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How “City, State, Real Estate” Kills Your Online Budget

Monday, November 5th, 2007
By Barry Hurd RISMEDIA, Nov. 10, 2007-The most repeated lie in business has always been "if you build it, they will come." In the world of online marketing and real estate, the most commonly spread falsehood is, "If your company shows up on the search engines for city, state, real estate keywords that the market will stampede through your doors and money will fall from the sky."
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Tough Times Bring “New” Opportunities

Friday, November 2nd, 2007
And it's not foreclosures and short sales Commentary by Dennis Walsh RISMEDIA, April 28, 2008-While many real estate professionals look to foreclosures as a source of business, another easier, more lucrative opportunity can be found from coast-to-coast.
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