How to Brand Yourself a Superstar
Friday, November 16th, 2007
By Ralph Roberts
RISMEDIA, Nov. 16, 2007-Martha Stewart, The Donald, Oprah, Britney Spears, Paris Hilton. As soon as you hear one of these names, a face pops into your mind. You probably can describe what each person does. You may even react emotionally. That's because these people have brand presence






