Today's Top Story Archive


Can Your Brand Compete? Real Estate Brand Conquesting

Monday, October 8th, 2007
By Barry Hurd RISMEDIA, Oct. 9, 2007-A few weeks ago, I wrote an article describing the strategy of "Conquesting" in the online marketing battlefield, which discussed


Mortgage Meltdown: Let the Finger-Pointing Begin

Friday, October 5th, 2007
By Ralph Roberts RISMEDIA, Oct. 8, 2007-Recently, I was discussing the mortgage meltdown with a reporter who made the mistake of asking me who or what I believed was primarily responsible


Do Online Lead Generators Produce a Return on Your Investment?

Thursday, October 4th, 2007
By Eugene L. Meyer RISMEDIA, Oct. 5, 2007-Well, it seemed like a good idea at the time. Not long ago, a whole industry arose to serve a perceived need: online lead generation. It was seen as a new, tech-savvy and effective


Innovating for Consumers, Working for Realtors

Wednesday, October 3rd, 2007
An interview with REALTOR.com President Errol Samuelson By Maria Patterson RISMEDIA, Oct. 4, 2007-Taking the helm at REALTOR.com just six short months ago, Errol Samuelson was faced with the challenge of ensuring that the industry's leading real estate portal


EXIT President to Speak During RISMedia Power Broker Forum

Tuesday, October 2nd, 2007
Tami Bonnell to be featured as part of all-female panel at this year's event RISMEDIA, Oct. 3, 2007-RISMedia's 12th Power Broker Forum panel features some of the most influential women


How to Stage the “Perfect Recruiting Interview”

Monday, October 1st, 2007
By Cliff Baird, PhD RISMEDIA, Oct. 2, 2007-There are two things that must be present in every interview in order to captivate the interest of a new recruit. If you set-up and stage the interview as follows, you will


Social Media Marketing: Video Blogging for Real Estate

Friday, September 28th, 2007
By Barry Hurd RISMEDIA, Oct.1, 2007-Do you remember five years ago when you saw the local television station crew taking video of a hot story in your neighborhood? Do you remember


Face Off: Microsoft and Google Eyeball Facebook

Thursday, September 27th, 2007
By Stefan Swanepoel RISMEDIA, Sept. 28, 2007-Barely a year ago on October 9, Google laid claim to their largest acquisition to date as they triumphantly announced the acquisition of YouTube for $1.65 billion


Eight Reasons to Attend RISMedia’s Power Broker Forum

Wednesday, September 26th, 2007
This year's panel features some of the most influential women in real estate RISMEDIA, September 27, 2007-Attendees to RISMedia's Power Broker Forum at NAR may notice a change to this year's event-an all-female panel.


When the Sum of the Parts is Worth Far Less than the Whole

Tuesday, September 25th, 2007
Commentary By Ken Jenny RISMEDIA, Sept. 26, 2007-One of the greatest frustrations today for the brokers and agents of the residential real estate industry is the ongoing dilemma of dealing with "parts."


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