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Today’s Top Story Archive


30-Year Fixed Mortgage Rates Plummet 16 Basis Points

The 30-year fixed mortgage rate on Zillow(R) Mortgage Marketplace is currently 4.23 percent, down 16 basis points from 4.39 percent at this time last week. The 30-year ...


Get a Broker Online Marketing Evaluation

Our expertise is in online marketing, and we’ve found it beneficial to share our experiences with brokers. We have organized this as an Online Marketing Evaluation. The purpose is to see if we can transfer what we have learned to help brokers ...


The Leads are Weak!

Any salesperson worth their Rolodex will recognize this classic refrain from “Glengarry Glen Ross,” the Pulitzer Prize-winning and highly expressive behind-the-scenes tale about the underbelly of real estate sales. Mired in the uphill battle of lead conversion, Shelley “the Machine” Levene (Jack ...


Average Size of New Single-Family Homes Continues to Rise

The size of a typical new single-family home rose in third quarter of 2013, continuing a post-recession trend. The recent increase in size is likely due to an atypical mix of buyers. ...


Housing’s Contribution to GDP Expected to Improve from 2013

An abatement in economic policy uncertainty surrounding fiscal and monetary issues is expected to lay the foundation for improved private sector activity and accelerated economic growth in 2014, according to Fannie Mae’s Economic & Strategic Research Group. With growing momentum in economic ...


What’s on Tap for Real Estate in 2014: Relocation

There are plenty of places where you can find predictions about the real estate market in 2014. I don’t have a crystal ball, so I don’t make predictions. But I will tell you that there are several facts that point to a ...


Top Trends in Real Estate for 2014

(MCT)—Gabe Cole bought and sold 15 homes last year as part of his sideline as a house flipper. ...


Marketing Tactics to Integrate in 2014, Part 2: Local Marketing

Continuing our look at what lies ahead for real estate pros in 2014, here are the latest of the 14 marketing trends expected to be hot in the new year, with an emphasis on local marketing. Check out last week’s mobile trends ...


Housing Markets Continue to Show Gradual Improvement

Markets in 56 out of the approximately 350 metro areas nationwide returned to or exceeded their last normal levels of economic and housing activity, according to the National Association of Home Builders/First American Leading Markets Index (LMI), released recently. This represents a ...


Out of the Pigeonhole! Are You Losing Money by Stereotyping Transferees?

Long-time relocation professionals will recall a time when “corporate transferee” connoted much more liberal relocation assistance. Executive careers were often crafted by a series of moves for the same employer. Relocation policies were generally egalitarian and employee-needs based. A transferring homeowner usually ...


NAR Creates a Name Space on the Internet with .REALTOR Top-Level Domain

According to the 2013 Profile of Home Buyers and Sellers, 92 percent of consumers turn to the Internet in their home search. To stay ahead of this fundamental shift online, the National Association of REALTORS® (NAR) expects the Internet Corporation for Assigned ...


Why 2013 Might Be Housing’s Best Year Ever

After nearly a decade of disaster that reached levels of despair not seen since the Great Depression, 2013 was more than a turnaround year. Within its short life, it changed housing from a liability to an asset so favorable that it had ...


The Top 10 Stories You Loved in 2013

What sparked your interest this past year? Here is a look at the top 10 most-read stories of 2013 on rismedia.com: ...


Resolution: Make Your Content Experience Work for Your Future Buyer

As we begin a new year, no doubt you are experiencing new hopes, wishes, and dreams when it comes to getting the most out of your web presence. The blank slate of a January calendar is a refreshing chance to hit the ...


Pending Home Sales Edge Up in November

Pending home sales stabilized in November with a slight gain, according to the National Association of REALTORS®. Monthly increases in the South and West offset declines in the Northeast and Midwest. ...