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Today’s Top Story Archive


Reaching the Right Consumers at the Right Time

In the real estate industry, timing is critical. According to NAR, an average buyer spends 10 weeks searching for a new home, two weeks shorter than the previous year. Because of this, reaching these consumers at the right time has ...


NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent

Despite the economic and financial challenges young adults have braved since the recession, the millennial generation represented the largest share of recent buyers, according to the 2015 National Association of REALTORS® Home Buyer and Seller Generational Trends study, which evaluates ...


Best Normcore Neighborhoods to Buy an Unpretentious Home

Those counting on millennial buyers to rescue the housing market should be aware of the nascent normcore trend among that generation. The word normcore may sound fake, but a quick Internet search will show you that normcore is for real. ...


Consumers Increasingly Optimistic about Economy, Housing

Amid continued strengthening in employment, consumer optimism toward the economy is growing and appears to be contributing to further improvement in overall housing sentiment, according to results from Fannie Mae's February 2015 National Housing Survey™. ...


Digital Natives: Courting Millennials on Their Terms

While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re bringing ...


NAR and REALTORS® Federal Credit Union Offer Credit Card as New Benefit for REALTORS®

National Association of REALTORS® members now have access to an additional benefit through a new choice for credit—an official REALTOR® credit card. The credit program, available to current and new members of the REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, ...


FSBO Listings Can Be a Goldmine

To be successful as a REALTOR®, an agent needs to devote at least one hour of his or her day to prospecting. That’s the philosophy of best-selling author, Jim Remley, founder of FSBOListingGuru.com, who lent his expertise in the recent Homes.com’s webinar, “...


New Consumer Financial Protection Bureau Forms May Mislead Consumers, Complicate Lending

Recently, the Consumer Financial Protection Bureau (CFPB) announced new disclosure rules, which will go into effect this summer. While their activation is still months away, lenders are already weary that it will make the ...


For Real Estate Success, Always Bring the Value

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. ...


REALTOR® Safety Survey Shows Positive Results, despite Latest Tragedy

The recent death of a Florida man who was gunned down while looking at a home in Fort Lauderdale last week once again has the real estate community speaking about the importance of safety. ...


Pending Home Sales Rise in January to Highest Level in 18 Months

Improved buyer demand at the beginning of 2015 pushed pending home sales in January to their highest level since August 2013, according to the National Association of REALTORS®. All major regions except for the Midwest saw gains in activity in January. ...


Housing Confidence Up, More Americans Renovating

This past week, both Home Depot, Inc., and Lowe's reported high fourth quarter gains, with profits beating their own revenue projections as well as analysts' estimates, according to a recent Bloomberg Business article. ...


Top Tips for Generating Seller Leads

Real estate pros are in the business of selling, which is why generating leads is the lifeblood of a successful career. The challenge is, in the seller’s market we are currently in, finding new ...


Coaching Matters: Q&A with Your Coach CEO Tom Ferry

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate agents, brokers and others in the field create inner and outer wealth by helping them grow a prosperous business that they love. ...


Trulia Will Continue to Receive ListHub’s Listing Data for Now, Hearing Set for Next Month

The battle between Move and Zillow Group over Trulia’s listings continued this week, with a California judge granting Zillow Group’s request Monday for a temporary restraining order, requiring Move-owned ListHub to continue providing listing data to Trulia until at least March 12. ...


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