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Today’s Top Story Archive
Commentary by Celeste Starchild
RISMEDIA, May 15, 2008-Online advertising is already a hot topic in real estate, and by the looks of consumer trends, we have only begun learning how it fits into our businesses. Firms that simply throw
By Craig Proctor
RISMEDIA, May 14, 2008-Many agents make the same mistake when they get into this industry. They look around at what all the other agents in their office are doing and copy them. You probably know
By Darryl Davis
RISMEDIA, May 13, 2008-As with any business, it costs more to acquire a new customer than to keep making additional sales to an established one. Many real estate companies believe they offer great opportunities
Excerpt series provides insight into recently released book
RISMEDIA, May 12, 2008-Far too many real estate agents are overworked and underpaid primarily because they try to do everything themselves. They are either unaware of the agent team approach
RISMEDIA, May 9, 2008-The financial tug on the purse strings of brokers across the country has many firms doing a very delicate juggling act. Even recruiting-the lifeblood of our industry-is not exempt from scrutiny.
By the Gonzales Group
RISMEDIA, May 8, 2008-The U.S. Census Bureau is predicting that the Hispanic and Asian population will triple by 2050 while that of White non-Hispanic will increase by only 7%. Given that recent report, you don't have
By Craig Proctor
RISMEDIA, May 7, 2008-While providing excellent service is important to any successful business, if the business relies entirely on an individual, ongoing success will eventually be handicapped.
RISMedia releases comprehensive book on succeeding with the team concept
RISMEDIA, May 5, 2008-RISMedia, publisher of Real Estate magazine and the Power Team Report, recently debuted its new book, Power Teams: The Complete Guide to Building and Managing a Winning Real Estate Agent Team,
By Michael Krisa
RISMEDIA, May 2, 2008-Stuart Sutton of Prudential Texas Realty is a top agent in his area and an accomplished master at the art of Internet marketing. In a recent interview, Sutton shared some
By the Gonzales Group
RISMEDIA, May 1, 2008-The success of any multicultural initiative is ultimately determined by the objectives that you want to achieve. Whether it's profitability, brand awareness, or public relations, you must
Results of annual RISMedia survey show that brokers are alive, kicking and spreading the word
By Maria Patterson
RISMEDIA, April 29, 2008-In true real-estate-professional fashion, when the going gets tough, the tough get going. As witnessed by the record number of survey respondents
RISMEDIA, April 28, 2008-In good times, running a company is exhilarating. Money is flowing, customers are happy, employees have a spring in their step. In not-so-good times-like now-the very same job can feel
By Rich Horwath
RISMEDIA, April 25, 2008-Until now, looking at someone's job title is about the only way we've had to guess at whether or not someone is "strategic." In many organizations, it is assumed that senior executives are
Commentary by The Gonzales Group
RISMEDIA, April 24, 2008-According to Yankelovich's 2007/2008 MONITOR Multicultural Marketing Study, African American and Hispanic customers are almost twice as likely to "enjoy looking at or listening"
By Craig Proctor
RISMEDIA, April 23, 2008--If you're running effective direct response advertising in your local paper, it's quite easy and cost productive to convert the best of these ads into postcards which you will have delivered
