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Today’s Top Story Archive


Fluctuating Stock Market and Seasonal Shifts Offer Hope for Buyers

Recent stock market volatility and seasonal trends may give buyers better financial options and more time to make purchase decisions entering the fall, says Jonathan Smoke, chief economist for realtor.com®. August data remains positive with regard to overall housing ...


Curating Your Online Identity: Using Online Profiles and Agent Performance Data to Benefit Your Business

Your online profile is a digital representation of you and your business, which is why it’s important to make it strong. Referrals are still the No. 1 source for buyers looking for an agent, but the amount of buyers finding agents online without ...


REALTOR Benefits® Program: The More You Know, The More You’ll Save

When you know where to find the best deals on the products and services you use every day, the savings can really add up. The same holds true for the REALTOR Benefits® Program from the NATIONAL ASSOCIATION OF REALTORS® (NAR). In fact, in ...


Top Strategies for Building Your Power Team

When you’re looking for someone to do business with, you’re looking for people who will be an integral part of your world. Because of this, you need to make sure you develop a savvy team-approach to your business. ...


Are REOs in Vogue Again?

Once a stain on housing, REOs and short sales are a reminder of the legacy of the housing downturn. Investors, seeking discount prices, transformed what was once undesirable into fashion-forward, instant cash flow in key markets. While in other markets, distressed inventory still ...


Human Judgement Required for Real Estate Industry Insight, Predictions

There is no single statistic that reliably identifies when a housing market is overvalued or when house prices are likely to fall, says Freddie Mac’s recently released monthly Insight & Outlook for August. Instead, substantial human judgment is also ...


Consumer Confidence Hikes in August

Despite the August increase in overall confidence, respondents’ appraisals of current conditions and expectations for the next six months were mixed. While 82 percent of respondents rated current business conditions “good” (23 percent) or “normal” (59 percent), 56 percent of respondents characterized employment ...


Are You Protecting Your Digital Data?

We now lead digital lives. Everything from taxes and banking to the music and movies we buy is now often accessed via the computer. ...


Global Market Volatility Pushes Mortgage Rates Lower

Freddie Mac  recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates falling to their lowest levels since May of this year amid substantial and ongoing global volatility out of China. ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


Home Values Slide after Nearly Four Years of Growth

The housing market is slowing down, with home values seeing the first negative monthly change since the market began its recovery nearly four years ago, according to the Zillow® July Real Estate Market Reports. ...


Another Safety Scare: Iowa REALTOR® Target of Threatening Phone Call

An Iowa REALTOR® was recently the target of a phone call implying harm at an open house, again calling into question a practice that has long been subject for debate in the industry. ...


Social Media for Real Estate: Time Waster or Money Maker?

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social media strategy for your company can be daunting to undertake and often comes with a steep learning ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 1

“Less is more.” The catch phrase of every minimalist is often used to talk about ad design, salt intake, or feng shui furniture layouts, but what about when it comes to web traffic? While this may seem contradictory to traditional search marketing goals, ...


A Place in the Sun: Google’s Project Sunroof Helps Homeowners Embrace Solar

Just Google it. A new tool we never knew we needed has just rolled out from deep within the goat-maintained Googleplex. Project Sunroof, engineered by East Coast Googler Carl Elkin, proves to solar-skeptical homeowners that solar power is attainable, ...


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