Today’s Top Story Archive


The Listing Conversation – Techniques to Win More Listings, Part II

By Darryl Davis RISMEDIA, July 4, 2008-Last week, we began to look at techniques that agents use to win more listing presentations. While these examples don't offer the only way to do a listing presentation, they offer


How to Grow Market Share with Multicultural Business

The Gonzales Group, RISMedia launch White Paper on increasing profits through diversity business RISMEDIA, July 3, 2008-Recognizing the increasing opportunity presented by the staggering growth


How to Find Prospects Using Alternative Ads – A New Approach to Classifieds

By Craig Proctor RISMEDIA, July 2, 2008-Most agents have used the classified ad section of their local newspaper in the same way for the last century. Their mindset is stuck in the paradigm that says


Making SEO Work for You – How to Master the Basics

By Peyman Aleagha RISMEDIA, July 1, 2008-If you're like most Realtors in North America, you have probably heard the term "SEO" often over the past few months. Short for "Search Engine Optimization," the idea behind SEO


Power Teams: Managing the Money

RISMEDIA, June 30, 2008-Assuming your team is even moderately successful, a lot of money is flowing through your office. You have to make sure that money is handled with extreme care


The Listing Conversation – Techniques to Win More Listings, Part I

By Darryl Davis RISMEDIA, June 27, 2008-You can be good at many things, but if you can't effectively communicate with the seller, real estate is always going to be frustrating work. The importance of listing presentations


7 Ways to Commit to a Clear Plan of Action for Your Future

By Douglas Vermeeren RISMEDIA, June 26, 2008-By now you've long forgotten the New Year's resolutions you promised to uphold this year. You know from experience that those resolutions won't stick, so stop wasting


How to Multiply Your Number of Leads from Property Ads

By Craig Proctor RISMEDIA, June 25, 2008-I'd like to discuss a form of advertising that many of you will think you know everything about: classified ads. While most of you run classified ads for your listings, I maintain


From Fool’s Gold to the Real Thing – How to Join the Recruiting Bonanza

By Marylyn B. Schwartz RISMEDIA, June 24, 2008-Why, today, is there seemingly endless angst in the real estate community relative to recruiting and finding agents to add to the team? Is it the shaky market conditions?


RISMedia to Introduce ‘Top 5 In Real Estate’

Click Here to See if You Qualify RISMedia, June 23, 2008 - RISMedia, a leader in real estate information systems, announced today its development of RISMedia's Top 5 in Real Estate, scheduled for launch in the fall of 2008.


Negotiating at its Best – Top Communication Tips to Ease the Process

By Darryl Davis RISMEDIA, June 20, 2008-Negotiating is like a dance. It's about the movement, the unspoken communication, and the partnership. As real estate agents, our responsibility is to introduce


How to Build Multicultural Relational Equity

By The Gonzales Group RISMEDIA, June 19, 2008-Studies have shown that it costs up to five times more to acquire a new customer than it does to retain an existing customer.


Why Your Prospects Should Choose the Ads You Run

By Craig Proctor RISMEDIA, June 18, 2008-If the ads you run don't earn you more than you spend, you shouldn't run these ads. Sounds logical doesn't it? But in the day-to-day operation of their businesses, the truth is that many


The NAR Power Broker Roundtable – Marketing to Reach New Consumer Segments

RISMEDIA, June 17, 2008-Targeting consumers, or dividing them into subsets that are emerging or underserved, may be one of the best ways to grow profitability and reach consumers in today's market.


Power Teams: Handling Team Member Compensation

RISMEDIA, June 16, 2008-Determining a fair and equitable compensation package for team members that is designed to retain your best talent without busting your budget can be quite a challenge.