Today’s Top Story Archive


When an Acquisition May Be the Solution

Industry Advisor by George Slusser RISMEDIA, July 16, 2008-Many indicators are pointing to the fact that the last six months of 2008 may produce an unprecedented level of merger and acquisition activity


How to Capture New Recruits in Today’s Market

RISMEDIA, July 15, 2008-The delicate balance of recruiting in today's market needs to be weighed against several factors, especially if doing so will guarantee a better outcome for clients as well as


Are You Branding Your Business?

By Cliff Baird, MBA, PhD RISMEDIA, July 11, 2008-In the early 1900s, two different companies in two very different consumer marketplaces each controlled over 80% of the world market for their product. They were both


Are You Staged to Sell? 5 Ways to Get Results

By Margaret Kelly RISMEDIA, July 10, 2008-Real estate is, as always, a sound long-term investment-and I mean that for careers as much as for consumers.


How to Beat Discounters at the Listing Table

By Craig Proctor RISMEDIA, July 9, 2008-Your listing presentation is the most important contact you will have with a seller prospect. In most cases, it's the first face-to-face contact you will have with this prospect


Adapting Training and Education Strategies in a Challenging Market

RISMEDIA, July 8, 2008-Whether you call it going back to basics or resorting to "old school" techniques and tactics, the training now offered to many agents is a stark reminder that success comes from knowledge and tried and proven strategies, coupled with the utilization of new technology and marketing tools.


‘Power Teams’ Excerpt: Teaming up with Your Broker for Mutual Benefit

RISMEDIA, July 7, 2008-Although many real estate brokers are aware of the agent team concept and support it strongly, some still feel threatened by it. Your broker may mistakenly believe that you are


The Listing Conversation – Techniques to Win More Listings, Part II

By Darryl Davis RISMEDIA, July 4, 2008-Last week, we began to look at techniques that agents use to win more listing presentations. While these examples don't offer the only way to do a listing presentation, they offer


How to Grow Market Share with Multicultural Business

The Gonzales Group, RISMedia launch White Paper on increasing profits through diversity business RISMEDIA, July 3, 2008-Recognizing the increasing opportunity presented by the staggering growth


How to Find Prospects Using Alternative Ads – A New Approach to Classifieds

By Craig Proctor RISMEDIA, July 2, 2008-Most agents have used the classified ad section of their local newspaper in the same way for the last century. Their mindset is stuck in the paradigm that says


Making SEO Work for You – How to Master the Basics

By Peyman Aleagha RISMEDIA, July 1, 2008-If you're like most Realtors in North America, you have probably heard the term "SEO" often over the past few months. Short for "Search Engine Optimization," the idea behind SEO


Power Teams: Managing the Money

RISMEDIA, June 30, 2008-Assuming your team is even moderately successful, a lot of money is flowing through your office. You have to make sure that money is handled with extreme care


The Listing Conversation – Techniques to Win More Listings, Part I

By Darryl Davis RISMEDIA, June 27, 2008-You can be good at many things, but if you can't effectively communicate with the seller, real estate is always going to be frustrating work. The importance of listing presentations


7 Ways to Commit to a Clear Plan of Action for Your Future

By Douglas Vermeeren RISMEDIA, June 26, 2008-By now you've long forgotten the New Year's resolutions you promised to uphold this year. You know from experience that those resolutions won't stick, so stop wasting


How to Multiply Your Number of Leads from Property Ads

By Craig Proctor RISMEDIA, June 25, 2008-I'd like to discuss a form of advertising that many of you will think you know everything about: classified ads. While most of you run classified ads for your listings, I maintain