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Today’s Top Story Archive


Real Estate Video Marketing – ‘Land Vlogging,’ a Niche to Invest In

RISMEDIA, September 16, 2010—Land Vlogging: video blogging about land listings. This new term describes the filming of videos of land in your area in order to become the definitive source of this content in your market. Arranging your library of ...


Ask the Experts – Designing for Traditional Web vs. Mobile Web

RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile ...


Tips to Put a Successful Prospect Marketing Plan in Place

RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying ...


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information ...


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and ...


Waiting to Exhale: How to Be the Expert in Tough Times

RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of ...


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


10 Questions to Ask Your Short Sale Certification Provider

RISMEDIA, September 8, 2010—There is a lot of buzz right now in the industry about short sales and making sure you are certified to handle the short sale transaction. Regardless of whether or not you actually want to do a ...


Company Profile: Bank of America Home Loans Works with Real Estate Professionals to Offer Buyers a Better Purchase Experience

RISMEDIA, September 7, 2010—The housing market is showing signs of life. Historically low interest rates and greater home affordability in many areas are beginning to attract prospective home buyers to the market. And with a slow yet steady economic recovery, ...


Exceeding Expectations, Pending Home Sales Rise 5.2%

RISMEDIA, September 3, 2010—Following a sharp drop in the months immediately after the expiration of the home buyer tax credit, pending home sales have modestly risen, according to the National Association of Realtors. ...


9 Killer Content Creation Ideas for Your Real Estate Blog or Website

RISMEDIA, September 2, 2010—What’s the number one absolute best way to get more organic traffic to your real estate blog, website or lead capture pages? ...


No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact ...


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


What Seniors Should Know before Modifying Mortgage

RISMEDIA, August 30, 2010—(MCT)—Maria Olmo doesn't like her chances of paying off her new, 40-year mortgage. "I'll die before it's paid off," said Olmo, who got her 30-year mortgage modified because she was at risk of losing her home to ...


When it Comes to Branding, Get Real

RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number ...


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