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The Power of Belief and Expectation

While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind. Your belief system not only defines and shapes who you are, but it also determines your potential. Henry Ford was correct when he said, "Whether you think you can or think you can't—you are right." Your belief system, like your computer, doesn't judge what you input; it simply accepts it as the truth.


Product Showcase: Showing Suite Creates Third-Party Affirmation

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing ...


Prospecting: Building an Advocate Army

One of the greatest concerns facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the sales profession you need assistance from your clients


Quality Reigns Supreme: The No-Compromise REALTOR®

In need of a new television stand, I recently made a sojourn to a popular discount store for an inexpensive, viable piece that would do the job. After making the purchase ($49.95) and lugging the flat, 3 ft. x 2 ft. box back to the house, assembly was the next task. Once all the parts were removed from the box and laid out on the floor, it was easy to examine exactly what the product was made from: particle board (not even very good particle board at that), a black plastic veneer, and formed plastic wheels. During assembly, it was not even possible to


Marketing to the Social Network

Facebook has changed our world and it will never be the same. Having watched the movie “The Social Network” in theatres, and numerous times on TV, I am still amazed by the Facebook story. Facebook represents one of the most incredible successes in business history and it has created a ...


Where Abundance Abounds

Although we’ve been hearing over and over that distressed property sales are a huge part of today’s real estate market, pursuing short sales as a viable business option has been avoided by over 90% of real estate agents. Less than 2% of those who venture into the short sale arena are successful. Yet, over the next five years, it is predicted that 40-60% of all sales will be distressed, i.e., REO/short sales.


Are Your Customers Always Right? Experts Say ‘No’

In business, the squeaky wheel almost always winds up getting the grease. Customers tend to be rewarded for complaining, but that strategy leaves money on the table, according to marketing consultant Betsy Kruger.


Rand on Real Estate: Confidence Is Crucial

Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on WABC Radio in NY is often asked why he is unshakably confident in a revival of the housing market. Here Greg responds to a caller who asked just that, and then another caller who is curious about the pros and cons of buying a short sale.


A Model for Evaluating Facebook Pages and Competitive Analysis

(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs.


The Secrets to Broker Success

In today’s challenging real estate market, top brokers continue to succeed and stay ahead by prioritizing and investing where it matters most. Learn the priorities and strategies of top brokers during RISMedia’s 16th Annual Power Broker Forum, taking place on Nov. 11, 2011, from 2:30 - 4 p.m. at the Anaheim Convention Center, Room 201A, Anaheim, CA. Now in its 16th year, the standing-room-only Power Broker Forum brings together leading brokers and industry visionaries for a candid exchange of what it takes to move forward successfully in the real estate business. This year’s Forum, “The One Thing Power Brokers Can’t Live Without,”


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? Do you find yourself in any of these patterns? • Procrastinating • Feeling scattered • Avoiding picking up the phone? • Doing just "busy work"? If you answered yes to any of the above, chances are you are feeling "stuck" and your business is suffering. Here are some tips to get your business back on track and double your income:


Power-Up Your Likeability Button

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click. In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!


What the Bleep Is a Green Turtle?

Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt had great potential as an agent. Throughout the interviewing process she was articulate, impeccably dressed and demonstrated excellent people skills; I was convinced that I had found a real superstar. Shortly after she was hired, my new agent invited me to attend her son's high school football game. When the referee called a questionable foul on her son, my superstar jumped to her feet and let loose with a flurry of curse words that would make a sailor blush. Everyone, literally within shouting distance, was as shocked as I was to hear such profanity come out of her mouth.


Changing Paradigms Is Tough Work

We all know the mantra...you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around them?


Is There a Recruiting ‘Magic Pill?’

As a culture, we are infatuated with “magic pill” cures that can solve many of life’s problems. Weight loss, chronic pain, get-rich-quick businesses, fantastic abs and, yes, even the “recruiting pill.” Brokers today are growing in many ways and, those



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