RISMedia » Training

The Power of Belief and Expectation

susanne — Sun, 29 Jan 2012 18:05:00 +0000

While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your …

Product Showcase: Showing Suite Creates Third-Party Affirmation

beth — Mon, 23 Jan 2012 23:06:31 +0000

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part …

Prospecting: Building an Advocate Army

susanne — Tue, 03 Jan 2012 22:03:37 +0000

One of the greatest concerns facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the sales …

Quality Reigns Supreme: The No-Compromise REALTOR®

beth — Sun, 13 Nov 2011 21:30:21 +0000

In need of a new television stand, I recently made a sojourn to a popular discount store for an inexpensive, viable piece that would do the job. After making the purchase ($49.95) and lugging the flat, 3 ft. x 2 …

Marketing to the Social Network

beth — Sun, 13 Nov 2011 21:24:32 +0000

Facebook has changed our world and it will never be the same. Having watched the movie “The Social Network” in theatres, and numerous times on TV, I am still amazed by the Facebook story. Facebook represents one of the most …

Where Abundance Abounds

beth — Sat, 12 Nov 2011 05:07:27 +0000

Although we’ve been hearing over and over that distressed property sales are a huge part of today’s real estate market, pursuing short sales as a viable business option has been avoided by over 90% of real estate agents. Less than …

Are Your Customers Always Right? Experts Say ‘No’

susanne — Wed, 02 Nov 2011 21:11:59 +0000

In business, the squeaky wheel almost always winds up getting the grease. Customers tend to be rewarded for complaining, but that strategy leaves money on the table, according to marketing consultant Betsy Kruger.

“No one likes hearing a complaint, so …

Rand on Real Estate: Confidence Is Crucial

susanne — Mon, 31 Oct 2011 20:17:59 +0000

Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on WABC Radio in NY is often asked why he is unshakably confident in a revival of the housing market. Here Greg responds to a …

A Model for Evaluating Facebook Pages and Competitive Analysis

susanne — Mon, 31 Oct 2011 20:15:26 +0000

(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren’t surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs.…

The Secrets to Broker Success

susanne — Mon, 10 Oct 2011 20:25:52 +0000

In today’s challenging real estate market, top brokers continue to succeed and stay ahead by prioritizing and investing where it matters most. Learn the priorities and strategies of top brokers during RISMedia’s 16th Annual Power Broker Forum, taking place on …

Marketing Strategies: 7 Things You Need to Know to Double Your Income

beth — Sat, 01 Oct 2011 05:06:38 +0000

Are you feeling confused in today’s marketplace? Do you find yourself in any of these patterns?

• Procrastinating
• Feeling scattered
• Avoiding picking up the phone?
• Doing just “busy work”?

If you answered yes to any of the …

Power-Up Your Likeability Button

susanne — Sat, 17 Sep 2011 05:03:39 +0000

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising.

Since …

What the Bleep Is a Green Turtle?

susanne — Tue, 13 Sep 2011 20:53:12 +0000

Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt had great potential as an agent. Throughout the interviewing process she was articulate, impeccably dressed and demonstrated excellent people skills; …

Changing Paradigms Is Tough Work

susanne — Tue, 13 Sep 2011 20:47:03 +0000

We all know the mantra…you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around …

Is There a Recruiting ‘Magic Pill?’

susanne — Wed, 07 Sep 2011 21:06:32 +0000

As a culture, we are infatuated with “magic pill” cures that can solve many of life’s problems. Weight loss, chronic pain, get-rich-quick businesses, fantastic abs and, yes, even the “recruiting pill.” Brokers today are growing in many ways and, those…

Retention is a Problem That Won’t Go Away

susanne — Tue, 23 Aug 2011 21:07:44 +0000

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only …

Sponsor Spotlight: Buffini & Company Sponsors RISMedia’s ‘Achieve!’ Conference

beth — Tue, 24 May 2011 15:07:45 +0000

RISMEDIA, May 24, 2011–Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25.

Achieve! brings together expert panelists and speakers to help …

Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Achieve! Conference This May

susanne — Tue, 03 May 2011 20:51:50 +0000

RISMEDIA, May 4, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more …

How to Draw Huge Traffic with a Website Party

susanne — Sat, 30 Apr 2011 05:03:56 +0000

RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with …

Buyers without Boundaries

susanne — Wed, 27 Apr 2011 20:35:52 +0000

RISMEDIA, April 28, 2011—One in every 13 people on this earth is a Facebook user. Google is the No.1 search site with YouTube immediately following in the No. 2 position and Facebook is not far behind at No. 3. But …