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Weekly Business Builder Archive Archive


Your 2015 Business Plan – In Less than 5 Minutes

As we move towards the end of the year, it's time to put pen to paper about what worked (and what didn’t) this year, and our goals for next year. There’s no perfect recipe for success, but after working in this industry for ...


Zillow Shareholders and Trulia Stockholders Approve Planned Acquisition

Zillow, Inc. (Nasdaq:Z) and Trulia, Inc. (NYSE:TRLA) announced Thursday that Zillow shareholders and Trulia stockholders voted resoundingly to approve the previously announced definitive agreement, dated as of July 28, 2014, pursuant to which Zillow will acquire Trulia. ...


National Association of REALTORS(R) Issues Policy Statement on Unmanned Aerial Vehicles (UAV)

The National Association of REALTORS® (NAR) advises members that the use of unmanned aerial vehicles (UAV) for real estate marketing is currently prohibited by the Federal Aviation Administration. ...


3 Simple Steps to Increase Your Income and Live Your Life

Larry Kendall is one of the founding partners of The Group, Inc., which has been one of the leading real estate companies in Northern Colorado for over 30 years.  In addition to growing such a successful business during his 33-year ...


4 Ways to Meet Google’s New Mobile-Friendly Standards

It’s not enough to have any old real estate website anymore. Consumer mobile search trends for real estate are climbing and closing the gap on desktop searches. Real estate brokers must ensure their websites are mobile-friendly and optimized to edge out the competition, ...


Marketing to Multiple Stakeholders

Who ever says real estate was easy? There’s no product. The transaction lacks the big “gimme” that makes marketing a bit easier: frequency. And, to make matters more challenging, we all have to be cognizant of marketing to multiple stakeholders and various ...


Everyone You Know Should Know What You Do

As a REALTOR®, you’re constantly looking for ways to connect to new clients.  One of the keys to new connections—is to make sure that everyone you come into contact with knows what you do. Given below are 5 referral sources that can turn into business building opportunities. ...


Invest in Yourself Before Spending another Dime

In the real estate world, there is often a choice for every decision. For potential buyers, that means anything from home size to style and renovation ideas. Not only can this be overwhelming for homeowners, an agent’s job is made that much tougher through trying to find their client’s perfect ...


The Learning Curve: Your Company’s Only Sustainable Competitive Advantage

Like all business leaders, you know that your organization’s survival and success depend on maintaining a competitive advantage. So you’re constantly focused on reaching more of your target market, making your product that much better, and expanding your services. ...


Realtor.com® 2015 Housing Forecast: Stage Set for the Return of First-Time Home Buyers

Following years of retrenchment among prospective first-time homebuyers and the dampening effect it has had on the recovery of the housing market, first-timers will return to the market next year, according to the realtor.com® 2015 Housing Forecast released Dec. 4. ...


3 Steps to Go from Good to Great in Real Estate

It’s the proverbial question that crosses every business leader’s mind, “How do we take our business to the next level?” Best-selling author and Stanford business professor, Jim Collins, set out to discover just that when he wrote his book, “Good to ...


Preparing for the Future: Sweepstakes Winners Get Jump Start on New Year with Business and Style Makeover

As 2014 begins to wind down, real estate professionals across the board are taking a good hard look at the past 12 months—celebrating their successes and thinking outside the box to strategically position themselves ahead of the competition moving forward. While it’s never too early to start planning for the ...


Less Rigid Mortgage Guidelines Take Effect

Years after the housing market crash, one thing is certain: it’s incredibly difficult to qualify for a mortgage, and that fact is significantly holding back the housing market recovery. Thankfully, mortgage giants Fannie Mae and Freddie Mac took notice and, just this week, instituted new lending guidelines that will make ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Case Studies from Smart Real Estate Pros That Are Helping, Not Selling

Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want.  We defined the three driving ...


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