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Weekly Business Builder Archive Archive


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Case Studies from Smart Real Estate Pros That Are Helping, Not Selling

Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want.  We defined the three driving ...


Existing-Home Sales Rise in October, First Year-Over-Year Increase since October 2013

Existing-home sales rose in October for the second straight month and are now above year-over-year levels for the first time in a year, according to the National Association of Realtors®. ...


Power Teams: The Estridge Group Leads by the Golden Rule

With 37 years of real estate prowess under her belt, Melinda Estridge, believes success is predicated on providing outstanding service that builds solid relationships. By forging these solid alliances, the referrals and business comes naturally so you’re not spending as much time ...


Energy and Synergy Empower Agents for Big Success: Realty Executives of Nevada

When Jeff and Fafie Moore opened their first Realty Executives of Nevada office in 1989, they came to Las Vegas with a vision of what a dynamic, successful real estate firm would look like, and they proceeded to ...


‘myRA’ Accounts This Fall May Alter Your Retirement Plans

Important changes are coming this fall for what’s become one of the biggest concerns of the era: affording retirement. ...


Top 15 Real Estate Apps to Blaze a Trail in 2015

As 2014 comes to a close, it’s time to nail down our plans for the new year.  By now, real estate leaders have been in the throes of budget planning, evaluating expenses and trends, and strategizing to the hilt.  During this process, we ...


Connecting with Growing Hispanic Market at Casa Latina Home Expo

Hispanics play an increasingly significant role in the nation’s home purchase market, and by 2020 half of all new homebuyers are expected to be Hispanic. These consumers, like most, are passionate about homeownership and take great pride in their homes. They want ...


Want Your 2015 to Be a Success? Start Making Your Goals Now

As this year winds down, it’s a great time to take a critical inventory of your business. I like to think of it as a checkup that’s similar to an annual physical at the doctor’s office. ...


Brokers Concerned about Generation Y but Expect a Better 2015

While the typical firm profile is similar to previous years, the future expectations of firms change as the real estate market evolves over time, as seen in the results from NAR’s 2014 Profile of Real Estate Firms. ...


Women: 5 Tactics to Defy the Impossible in Business

In terms of growth in business ownership, women have been soaring past men, averaging increases 1.5 times the national average, according to the 2014 State of Women-Owned Businesses Report by American Express Open. ...


4 Insights about Millennials’ Path to Homeownership

Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their ...


Converting Leads from the Get-Go

With so many lead sources online, leads are coming at you fast. And, as you all know, those leads range from consumers who are ready to buy, to those who are just browsing. How you work with each can mean the difference ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Avoiding Claims against Real Estate Licensees Arising from ‘Flips’

In both up and down markets, flips of property have become a revenue-generating cottage industry for investors. In the classic flip situation, an investor will acquire a fixer upper, remodel it, and put it back on the market within three to 12 months, ...


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