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Weekly Business Builder Archive Archive


Americans Agree: Real Estate Best Long-Term Investment

Signaling growing confidence in the housing recovery, a majority of Americans once again named real estate the best long-term investment—a trend now continued for two consecutive years, according to a recently released Gallup poll. ...


10 Productivity Rules for Real Estate

How often do you look at your growing to-do list at the end of the day and exclaim, “Where did the day go?!” If you’re like many real estate professionals, you’d love to fill your day with the activities you do best—showings, meetings ...


Three Tips for Top-Tier Lead Generation – Part I

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and generate new leads could be the difference between excelling in their career or falling behind. Capturing leads and converting them into clients is the first ...


Larger than Life: Making Rooms Look Bigger with Clever Staging

Many buyers look for a new home because they need more space. Unfortunately, many homeowners maximize their living areas by cramming the rooms with as many things as they can hold. Whether a home is small or large, clever staging is essential for ...


Agent Headshots: 8 Do’s and Don’ts

The real estate agent headshot: it’s an absolute necessity in this industry. Your headshot is part of your personal branding, and people expect to see it everywhere—on business cards, your website, public benches and even billboards! Real estate is a face-to-face business, ...


3 Ways to Prepare for Google’s “Mobilegeddon”

On April 21, Google will begin making major changes to its mobile search algorithm. Known (un)affectionately as “Mobilegeddon,” the search community has seen this change coming for a while. With websites, news articles and conference sessions specifically dedicated to this looming end-date, those ...


Close That Sale: Your Last-Minute Open House Checklist

When it comes to prepping for an open house, small mistakes can lead to a loss of sale. Share this last-minute checklist with your client. Click here to download the PDF version for your next open house! ...


5 Signs You’re Letting Fear Run Your Company

Here's the harsh truth: No matter how much you plan, no matter how many rules you put in place, no matter how much risk you avoid, you'll never control all the circumstances that influence your business. Never. ...


Getting through to Millennial Buyers

Despite some barriers to homeownership, there’s no doubt that millennials will be the next big market of homebuyers. Reaching the target demographic of millennial homebuyers is a challenge that real estate professionals must tackle today. ...


The Added Cost of Being an International Buyer in the U.S. Market

The real estate market in the U.S. has made a strong recovery in recent months, leading international buyers to once again view the U.S. as a safe haven for investment. With well-defined, secure property rights, the U.S. treats sales of real estate to foreigners almost the same as sales to ...


Beyond Facebook: Building Business with Social Media

Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While ...


4 Steps to Delight Your Customers with Consumable, Valuable Content

On average, Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. ...


How to Effectively Market Yourself at Your Next Open House

While an open house presents a great opportunity to attract potential buyers to your listing, it’s also the perfect time for you to attract potential clients to your business.  As part of the Better Homes and Gardens® Real Estate National Open House month, we’re ...


The Many Benefits of Continuing Education

Today’s real estate market is competitive. Aside from the mechanics of finding the right homes for the right buyers, how can prospective buyers and sellers guarantee that they’ve found the right agent for the job? Setting yourself or your agents apart from the pack can make all the difference. In ...


Mortgage Rates Fall Hard, Freddie Mac Says

(TNS)—Fixed mortgage rates moved lower this week on news of weakness in the labor markets, with Freddie Mac saying lenders were offering conventional 30-year loans at an average of 3.66 percent, down from last week’s 3.7 percent. ...


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