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Weekly Business Builder Archive Archive


5 Tips for Marketing Your Rental Listings

It used to be that a homeowner who decided to rent out his home rather than sell did so as a last resort—usually because it was time to move to a new house and there was a need for some sort of ...


Join This Beta Broker Hangout: The Impact of Office Design on Business

As part of Better Homes and Garden's ongoing Beta Brokerage project, the company invites you to join the next Beta Broker Hangout on Google+, where you can sit in on a lively discussion with two successful brokers ...


Maximizing Broker ROI: How to Find the Right Buyers and Secure the Best Leads

Today’s real estate market is competitive, to say the least. There are more companies to contend with, more regulations to understand and translate, and there are more educated, hungry consumers on the prowl for the perfect home. As a result of ever-changing norms in the industry, new tools must be ...


Six Powerful Prospecting Tips to Build Your Business

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure ...


4 Ways to Come up with Brilliant Ideas when the Pressure’s On

March is National Ideas Month. Hey, whose bright idea was that? ...


Making a Business Apology: 3 Legal Tips

As any business owner knows, mistakes happen and lessons are learned. But when is it appropriate to make a business apology? ...


Prioritizing Clients’ Needs

Looking to make big business moves in 2014? One hot tip for real estate success? Prioritize your clients' needs on an individual basis. Read the following interview for more words of wisdom, according to Melanie Delman, President of Lila Delman Real Estate, a member of Leading Real Estate Companies of ...


Connect Often, and on an Individual Basis

It's not enough just to connect with your agents these days. In order to build a tight knit team, it's important to connect with them often, and individually. In the following interview, Gary Fontenot, Broker/Owner of Realty Executives South Louisiana Group, Prairieville, La., gives us some inspirational insight into the ...


How to Get Ahead with Facebook Ads

Last week, we looked at the effects of Facebook’s algorithm change that occurred late last year and its impact on Facebook Business Pages, and offered some tips on how to effectively increase one’s reach with the new system in place. ...


Why the Luxury Housing Market Is Hot, Hot, Hot

The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets. ...


Short Sales on Their Way Out?

Short sales and foreclosures played a starring role during the Great Recession. According to National Association of REALTORS® statistics, in the summer of 2009, distressed sales made up just under 50 percent of all transactions as reported by REALTORS®. Fast forward to ...


Write Better Listing Descriptions in Just 5 Minutes

While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge opportunities to demonstrate their creativity and advertising expertise, and most importantly, to ...


Gmail Adds ‘Unsubscribe’ Button to Help Reduce Marketing Emails

(MCT)—Unsubscribing from annoying marketing emails is now easier than ever for users of Google’s Gmail service. ...


Balancing Act: Social Media Help Co-Workers Bond

(MCT)—When Brian Goldberg learned on Facebook that he and a co-worker had a mutual love of craft beer, he invited him to lunch at a sports bar where his own favorite brand was on tap. While gobbling burgers and throwing back cold ...


Several Key Issues Could Change the Housing Landscape in 2014

With the new year underway, there are a number of critical housing issues that could affect your clients and, in turn, your business. You’ll want to follow these developments closely to be a reliable resource for your clients. You may also want to be proactive and reach out to lawmakers ...


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