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Weekly Business Builder Archive Archive


More than Half of For-Sale Homes in 7 Major Markets Currently Unaffordable

More than half the homes currently on the market in seven major American metros are currently unaffordable for local residents, according to a Zillow® analysis of Q4 2013 income, mortgage and home value data. Additionally, homebuyers looking for affordable properties may increasingly be forced to search on the perimeter of ...


As Social Networks Cash in on Real Estate, Agents Look for Profits of Their Own

While many brokers continue to question the ROI of social media along with the amount of time their agents devote to posting, tweeting, pinning and the like, it has proven to be a very valuable resource for real estate professionals. It’s helped ...


iPad Video 101: Using Your iPad as an All-in-One Solution

Real estate professionals are missing a golden opportunity by not making use of the video possibilities on their iPads, according to licensed real estate broker Michael Krisa, a freelance Internet marketing consultant. He praised the importance of using iPads to ...


Don’t Count Out the Baby Boomers

Baby Boomers fueled an unprecedented housing expansion that created the American suburbs as we know them. ...


Is More Workplace Transparency Good for Business?

Small business owners with an eye on morale may need to increase their workplace transparency. ...


Seven Tips to Help You Finish Your Work Faster

Finally (finally!), the days are getting longer, and winter’s frigid temperatures are rising. (Okay, so that last part is happening more slowly than most of us would prefer, but it is happening.) Pretty soon, it will be downright pleasant to enjoy evenings ...


Three Unconventional Advertising Strategies for Real Estate Professionals

The best way to grow your business is with a consistent marketing strategy that includes both online and offline tactics. Just because you started blogging or using Facebook doesn’t mean you should forget about door knocking and walking your farm. Chances are ...


Smart Times Ahead

Recent reports forecast that smart home automation will turn into a $19 trillion industry in the ensuing years, led by Google’s recent $3.2 billion investment of Nest Labs, creators of smart thermostats and smoke detectors (Los Angeles Times). ...


Better Homes and Gardens Real Estate National Open House Weekend

You’re invited to our Better Homes and Gardens Real Estate National Open House Weekend this Saturday and Sunday, March 29 and 30! ...


6 Easy Twitter Tips for Real Estate Agents

How often do you use Twitter to promote your real estate business? Daily? Weekly? Monthly? Never? ...


Report Names Top 10 Markets for First-Time Home Buyers for 2014 Home Buying Season

Realtor.com®, a leader in online real estate operated by Move, Inc., has released the Top 10 Markets for First-Time Home Buyers for the upcoming home buying season. Markets that made the 2014 list by rank include: Pittsburgh, PA; Tampa-St. Petersburg-Clearwater, FL; Philadelphia, ...


Seven Ways to ‘Supernetwork’ Your Way to Success

During your career you’ve heard or read lots of advice on networking. And chances are you’ve picked up a subtle, underlying message: More is better. Why else would you have left the last conference you attended with a briefcase full of business ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


The Impact of Office Design on Your Business

Earlier this week Better Homes and Gardens Real Estate hosted another fantastic Google+ Hangout on the topic, "The Impact of Office Design on Business." ...


To Franchise or Not to Franchise?

I tell each broker we work with the same thing. Every franchise is different and every broker is different. Your decision to franchise or not to franchise should be based on your specific needs. ...


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