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Weekly Business Builder Archive Archive


Ready, Set, Launch!

How is your company utilizing technology? “We are accustomed to doing virtual tours and YouTube auto-loads that help bring new clients to us, and we recently created a video to introduce our new brand,” says Christy Budnick, Executive Vice President with Berkshire Hathaway HomeServices, Florida Network Realty. Read on as ...


Smart Investing Builds Business

If you want to succeed in today's real estate industry, you will have to set yourself apart, get creative, and strategize the best ways to invest your time and money. In the following interview, KC Butler with RE/MAX 100 walks us through winning ways to build better business. ...


Feeling Competitive?

In conjunction with the NAR’s MVP action and rewards program, realtor.com®  is offering a way for you to get a Marketing Self-Assessment to see how your marketing efforts score—in just 5 minutes—by answering a few, key questions. This ...


3 Tactics for Overcoming Facebook’s New Algorithm

One of the greatest tools in a real estate pro’s marketing arsenal these days is their Facebook page, whether they rely on their personal account or a creative business page. ...


Don’t Forget about SMS

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users ...


Ask the Expert: How Can I Increase Global Business?

Today's “Ask the Expert” column features Cindy Fauth, the Global Marketing Manager with the National Association of REALTORS®. ...


Are Your Meetings a Waste of Time?

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. ...


5 Business Tips from a Top-Grossing Franchisee

(MCT)—Chris Souk’s road to entrepreneurship took him from the U.S. Army to carpet cleaning. ...


Attracting Talented Real Estate Agents

Attracting talented agents and having them continue their affiliation have become increasingly critical parts of a real estate company’s business strategy. In recent years, we’ve seen a dramatic shift from attracting the most agents to attracting and keeping quality agents. Part of a powerful talent attraction strategy is to regularly ...


Promised a Raise? Is It Legally Enforceable?

Did your boss ever promise you a raise, but then fail to follow through on it? If so, you will want to find out whether that promise was enforceable. ...


Perfect Execution of the Basic Fundamentals

I learned a long time ago that success is neither magical nor mysterious; rather, it’s the perfect execution of the basic fundamentals. ...


Lessons from a Real Estate Entrepreneur: Personalizing the Customer Experience

The real estate industry has long been an entrepreneur’s playground. Knowing how to get started and acquiring the needed skills to start your own business are essential, but the basics will only take you so far. If you want to maximize your rate of success, you need to be able ...


Getting to the Heart of Social Strategies

Search engines and social media sites handle billions of queries each day, and many of those are people who are looking to buy or sell a home, entering related terms in an attempt to find the agent and property that matches their ...


Make Your Content Experience Work for Your Future Buyer

It has been encouraging to see a growing crop of real estate brands serving consumers with the information they need to answer their buying questions: What is the area like? Are home values growing? Which school will my daughters attend if we ...


Relationships Key to Management’s Overhaul Attempt

(MCT)—QUESTION: Several months ago, I was hired to turn around a department which was not meeting expectations. Although the staff seemed to agree that change was needed, they apparently don’t like having an outsider in charge. Many old-school employees are resisting new ideas, and even my direct reports have begun ...


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