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Weekly Business Builder Archive Archive


“Can We Talk?” Four Tips for Delivering Bad News

Bad news is no fun to deliver. That’s why even distinguished leaders and otherwise successful people will go to great lengths to avoid doing it. For example, you might tolerate a longstanding, but mediocre, vendor instead of giving the contract to another ...


3 Simple Ways Businesses Can Thwart Hackers

Target fell victim to a security data breach involving stolen credit card and debit card information for 40 million of its retail customers. The massive breach is proof that even corporate giants are vulnerable to security threats. The truth is that there is no such thing as 100-percent secure. But ...


Balancing Act: Should Sick Workers Stay Home?

(MCT)—After four days in bed with the flu, Cindy Papale returned to her office only to have a colleague come in sniffling and coughing, touching common surfaces and spreading germs. Within a few days, Papale was out again with a fever. “If people would stay home, then the rest of ...


Get a Broker Online Marketing Evaluation

Our expertise is in online marketing, and we’ve found it beneficial to share our experiences with brokers. We have organized this as an Online Marketing Evaluation. The purpose is to see if we can transfer what we have learned to help brokers ...


Marketing Tactics to Integrate in 2014, Part III: Social Marketing

Having already examined 10 of 14 trends that real estate pros need to keep an eye on in 2014 with our look at mobile trends and local marketing, tackles the latest trends with five social marketing tactics. ...


Top Five Technology Resolutions for Real Estate Agents in 2014

Is 2014 the year you will become a paper-less agent? Or the year you will connect with more potential customers by hosting virtual open houses? If becoming a tech savvy agent is part of your 2014 selling strategy, we’ve compiled the top ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who you ...


American Home Shield Win-Win Promotion Targets Spanish-speaking Segment

What better way to expand your client base than by offering Spanish language marketing materials along with an opportunity to win brand new GE appliances? By engaging with American Home Shield and entering its Win-Win Promotion, you and your clients can have a chance to win up to $5,000 worth ...


Diane Stafford: How to Deal with a Lousy Co-Worker

(MCT)—Fans of “Downton Abbey” may wonder how the conniving under-butler Thomas has managed to build unholy alliances and undermine co-workers but stay employed. ...


4 Marketing Must-Do’s for 2014

I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead. ...


Marketing Tactics to Integrate in 2014, Part 2: Local Marketing

Continuing our look at what lies ahead for real estate pros in 2014, here are the latest of the 14 marketing trends expected to be hot in the new year, with an emphasis on local marketing. Check out last week’s mobile trends ...


Along the Way to Real Estate

Your past shapes everything you do. There are no accidents but rather just valuable lessons wrapped up in sometimes unexpected packaging. To quote one of my favorite musicians, David Byrne, “You may ask yourself, how did I get here?” ...


Basic Training: Your Best Year Ever

Welcome to 2014; you made it! You survived, and some of you even thrived, through one of the most difficult real estate markets in recent history. ...


Are Your Meetings a Waste of Time? CEO Shares Tips for Encouraging Productive Collaboration

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. ...


How to Hire a Social Media Expert for Small Biz

Social media is a part of daily life for many Americans and small businesses are taking advantage of that fact. ...


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