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Weekly Business Builder Archive Archive


Ask the Experts: What Style Should I Shoot My Video In?

Today's “Ask the Expert” column features Marcellee Williams, the Producer & Content Manager for WellcomeMat. ...


December Existing-Home Sales Rise, 2013 Strongest in Seven Years

Existing-home sales edged up in December, sales for all of 2013 were the highest since 2006, and median prices maintained strong growth, according to the National Association of Realtors®. ...


Ten Minutes Invested in This Plan Can Help You Reach a 2014 Goal

Try our new online business planning tool! It takes 5-10 minutes and immediately calculates the key activities and daily actions you will need to take—based on your specific objective. ...


Adapting to Consumer Trends with Responsive Design Websites

It seems that every day, the number of devices, platforms, and browsers that need to work with your website increases, and with consumers searching via mobile devices more so than desktop, it is high time that real estate pros understand the importance of responsive design websites. ...


Business Building: Establish and Convey Your Message

As a real estate professional you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once you’ve identified the characteristics that make you distinctive, you ...


Real Estate Marketing Strategies: 5 Things You Need for a Break-Out Year

Let me ask you a couple questions: Do you feel conflicted about beginning a new year? Is one part of you saying "I want to start fresh" and another part of you think "Oh no, here we go again"? ...


“Can We Talk?” Four Tips for Delivering Bad News

Bad news is no fun to deliver. That’s why even distinguished leaders and otherwise successful people will go to great lengths to avoid doing it. For example, you might tolerate a longstanding, but mediocre, vendor instead of giving the contract to another ...


3 Simple Ways Businesses Can Thwart Hackers

Target fell victim to a security data breach involving stolen credit card and debit card information for 40 million of its retail customers. The massive breach is proof that even corporate giants are vulnerable to security threats. The truth is that there is no such thing as 100-percent secure. But ...


Balancing Act: Should Sick Workers Stay Home?

(MCT)—After four days in bed with the flu, Cindy Papale returned to her office only to have a colleague come in sniffling and coughing, touching common surfaces and spreading germs. Within a few days, Papale was out again with a fever. “If people would stay home, then the rest of ...


Get a Broker Online Marketing Evaluation

Our expertise is in online marketing, and we’ve found it beneficial to share our experiences with brokers. We have organized this as an Online Marketing Evaluation. The purpose is to see if we can transfer what we have learned to help brokers ...


Marketing Tactics to Integrate in 2014, Part III: Social Marketing

Having already examined 10 of 14 trends that real estate pros need to keep an eye on in 2014 with our look at mobile trends and local marketing, tackles the latest trends with five social marketing tactics. ...


Top Five Technology Resolutions for Real Estate Agents in 2014

Is 2014 the year you will become a paper-less agent? Or the year you will connect with more potential customers by hosting virtual open houses? If becoming a tech savvy agent is part of your 2014 selling strategy, we’ve compiled the top ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who you ...


American Home Shield Win-Win Promotion Targets Spanish-speaking Segment

What better way to expand your client base than by offering Spanish language marketing materials along with an opportunity to win brand new GE appliances? By engaging with American Home Shield and entering its Win-Win Promotion, you and your clients can have a chance to win up to $5,000 worth ...


Diane Stafford: How to Deal with a Lousy Co-Worker

(MCT)—Fans of “Downton Abbey” may wonder how the conniving under-butler Thomas has managed to build unholy alliances and undermine co-workers but stay employed. ...


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