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Weekly Business Builder Archive Archive


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember ...


Buyers Are Searching for Agents Online More than Ever: 3 Ways to Make Sure They Find You

Not only are 90 percent of buyers searching online for their next home (NAR), but now according to a Google Consumer Survey, “two in three researched prospective agents extensively online prior to working with them.” These trends, coupled with ...


Your Open House Checklist

“Everybody else can be doing their open houses at 10, but guess what, we’re going to be taking our open houses to 11.” – Karlton Utter, director of learning for Better Homes and Gardens® Real Estate (oh, and Spinal Tap!) ...


A Family of Services

Sometimes, real estate is a family affair. In the following interview we talk to Rei Mesa, President and CEO, of Berkshire Hathaway HomeServices Florida Realty, and Keith Bass, CEO, of WCI Communities, as they discuss the benefits of having a parent company, and how it impacts business opportunities, strategy, and ...


5 Ways to Ensure Your Marketing Video Will Fail

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report. ...


Final Push on 3 Percent Cap on Fees and Points

In June, the House of Representatives passed H.R. 3211, “The Mortgage Choice Act,” which addresses discrimination against affiliate businesses in the calculation of fees and points under the Qualified Mortgage (QM) safe harbor. H.R. 3211 and its Senate companion, S. 1577, are ...


Search Trends for Buyers

Google Says, ‘the Place to Reach Homebuyers Is on Mobile’ and What You Should Do about It ...


Prepping for Your Open House

“There is never a bad time to do an open house.” ...


How to Take Advantage of the Housing Market’s Slow Season

The housing market is subject to ebbs and flows on a seasonal basis and one of the slower seasons tends to be fall. While the housing market isn’t expected to make a massive rebound in the next couple of months, ...


Stop Chasing Clients: A Five-Day Plan to Bring Them to Your Doorstep

In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually someone will say “yes.” But in the process, you run yourself ragged. ...


Remembering Joan Rivers: 5 Lessons for Business Owners

With the death of comic and pop-culture stalwart Joan Rivers, many are mourning the loss of her quick wit and fearless comedic style. ...


Tips that Will Immediately Help You Win More Listings and Convert More Buyers

Editor’s Note: This is part one of a two-part series. How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a ...


8 Must-Know Steps for Recruiting Top Talent

As a business owner, do you find yourself asking, “How do I get balance back in my life?” or “Where do I find talented people?”  Linda McKissack, real estate coach, speaker, entrepreneur and co-author of “HOLD. How ...


Are Some Consumers Worried about the Future?

Consumers continue to regain confidence, but they may be concerned about the near future. The Conference Board’s Consumer Confidence Index increased for the fourth consecutive month to 92.4 in August. But the expectations for the next six months ...


The Most Rewarding Marketing Mistake I Ever Made?

Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” ...


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